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The Italian Chemical Peel That Barry Loves

We first met Promoitalia in Las Vegas at IECSC in 2019 and were intrigued by their assortment of clinical skincare systems. Honestly, what caught our attention was their Pink Intimate System, mostly because there was a silicone medical anatomy model of a vagina next to the product collection. However, as we began to chat with the Miami-based team of this Italian brand at their Las Vegas booth we got to know more about their chemical peel system that Barry LOVES, their hyperpigmentation system, their skin smoothing system, their firming/lifting system, and an all-new synthetic exosome system. We knew they were a brand to watch!

Promoitalia At IMCAS Paris 2023

L+A was on the international skincare scene at IMCAS in Paris 2023 in January. One of the first brands that we connected with was Promoitalia! It was a great reunion when we connected with the same team we met in Las Vegas. We were introduced to Valerio Matano, Promoitalia’s president and we had a chance to learn more about his vision for the brand. 

Valerio invited Barry to experience the Elastic Bubble Gold Rose treatment which is an ideal treatment to offer clients who get fillers. Barry opted for this treatment because he had Polylactic Acids and Juvederm injected a few months prior to the show! 

Promoitalia had two booths at IMCAS to showcase their wide range of clinical skin care systems. This brand has an enormous presence in Europe and throughout the world and we’re thrilled to see them growing their presence in the United States. 

Promoitalia Training Center in Miami 

The Promoitalia Training Center in Miami is in the vibrant Brickell neighborhood. The offices are set in a gorgeous building and the Training room is on a corner with floor-to-ceiling windows that offer sweeping views of Miami! The U.S.-based team works from these offices supporting the many skin care professionals and medical professionals who carry the Promoitalia brand here in the U.S. 

This location is where the Promoitalia clients can learn about the many and varied, unique, and highly effective skincare systems! 

ZK Face – The Italian Chemical Peel Barry Loves 

The Promoitalia team found out Barry was based in Ft Lauderdale so they invited him to join them in their Miami offices and training center for a visit. Promoitaia was featured in the L+A Summer Skin Care Guide to showcase their ZK Face treatment, so it seemed appropriate that Barry experience the ZK Face Peel for himself. 

“I loved this peel! They would only leave it on for 3 minutes. I really wanted to see if I could tolerate 10 minutes, but they said on the first treatment if you don’t know the client’s skin tolerance you should only do 3 minutes. It had a very mild tingling sensation and was so easy to tolerate! They followed the peel with an application of V Snail, which is made from snail slime and is an anti-inflammatory, which is ideal for post-peel. Then I took a shot of their Liquid Beauty Skin Drink to give my skin a collagen boost! 

My skin didn’t peel or shed at all. I washed it with a cream cleanser that evening and applied a growth factor serum and rich moisturizer and the next day it felt like velvet!” 

V Carbon

It’s the ideal system for tightening dilated pores and removing dead cells from the superficial epidermal layer for an overall new look.

Carbon System is made up of two products, V Carbon film and V Carbon spray, which, used together, allow to obtain flawless, smooth, and younger-looking skin on the face and body.

V Carbon spray, applied immediately after v carbon film, neutralizes the action of the anti-aging product giving at the same time, thanks to innovative formulation, an immediate lifting effect. V Carbon system is indicated for improving the appearance of fine lines and wrinkles, acne, and scars. 

V Bianco

If you’re looking for a unique way to treat hyperpigmentation – you need to get to know V Bianco.  

A pure lightning system.  A professional cosmetic system that reduces melanic spots, brightens skin and provides younger-looking skin thanks to the synergistic action of active ingredients.  A complete system that aims to target the most common skin imperfections related to hyperpigmentation and promotes an effective and fast skin turnover. It includes the following:

Radiance Solution 
Lightning and anti-melanic effect with Tranexamic Acid Microspheres, Biomimetic Glutathione, Sym Radiance resorcinol, Flash white Microsphere, and Glycolic Acid,

White Paste 
Lightening, anti-aging, and anti-melanic effect with Linear Tranexamic Acid, Salicylic Acid, Kojic Acid and Glycolic Acid, Zeolite and Titanium dioxide, Azeloglycine, and Genowhite.

Amber Solution 
Antioxidant and soothing effect to reduce redness with Ferulic acid and phloretin, Genowhite, Oligopeptide 68, Castanea Polifenolic, GlyceSoothing


Advanced estheticians who are looking for a system that works well with deep resurfacing that includes: advanced peels, microneedling, and aggressive microdermabrasion or hydrodermabrasion – this system is great for you! 

The first advanced ULTRA INTENSIVE cosmetic system with PDRN, Synthetic Exosomes, and vegetable Stem Cells V-TECH SYSTEM is the perfect cosmetic kit for skin rejuvenation with visible results right from the first application! V-TECH is clinically proper to increase the proteins of the extracellular matrix, increase cell turnover, and create a relaxing effect on skin lines and wrinkles.

V-TECH Serum – Biolifitng
This is a high molecular weight polynucleotide 2%. It features synthetic exosomes, Oligopeptide-20, Acetyl Decapeptide-3, and vegetable stem cells.

V TECH Gel Mask – Biostimulating  & Moisturizing
This is a low molecular weight polynucleotide 1% with Acetyl heptapeptide 9 GOLD CARRIER, Copper Tripeptide 1, Polysaccharides purified from snail slime, free hyaluronic acid low molecular weight

Thanks to promoitalia for sponsoring this content so that we can share the ZK Face Treatment with our Community. 

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