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How She Grew From 1 Room to 5 Rooms

Valeriya Semenyuk had been an esthetician for just one year when she took the leap and rented a treatment room. It was another leap of faith that would help her find incredible success. Valeriya Semenyuk selected a skincare brand that she instinctively knew would help her grow!

Valeriya Semenyuk had heard of DMK International in Ukraine where she was born and raised and where she went to medical school for her degree in Internal Medicine. After coming to the U.S. she became an esthetician, but wanted a skincare brand that would set her apart. So she sought out DMK International. 

DMK International Paid Off For Valeriya Semenyuk

Valeriya Semenyuk, adopted the DMK International skin revision philosophy and it paid off in a very big way for her and her business Skinnovation. She started in a single treatment room in 2017. She introduced the DMK skin revision treatments and home prescriptives to her clients and the result was a thriving business! 

Valeriya Semenyuk had been an esthetician for just one year when she took the leap and rented a treatment room. It was another leap of faith that would help her find incredible success. Valeriya Semenyuk selected a skincare brand that she instinctively knew would help her grow!

DMK International has selected Valeriya Semenyuk as their L+A Summer 2023 Feature Esthetician.


Skinnovation Grew To 5 Rooms With A Team of 6

Valeriya’s Skinnovation facility is set in the beautiful Pacific Heights neighborhood of San Francisco where the local community flocks for the best in high tech skincare! Valeriya has a strong focus on technology and uses Visia skin analysis to help clients understand their skincare needs. She incorporates microcurrent and LightStim LED Light Therapy into her DMK Skin Revision treatments. She also offers Hydrafacial to her clients.

The facility and team have grown over the years as a result of the dedication to excellence that begins and ends with the in-clinic treatments and DMK International home prescriptives. Valeryia’s dedication to training and development allows her team to provide incredible treatments and create effective home care plans for their clients. 


Skinnovations Has Won 6 DMK International Awards 

Awards are not the reason that Valeriya loves what she does. They’re also not the reason that she loves DMK International! She is very proud of the 6 awards that she’s won from DMK International!

In 2022, 2021, 2019 Skinnovations was DMK International’s Clinic of the Year for Northern California!

However, in 2019 Skinnovations was DMK Clinic of the Year! Impressive results that just shows how focusing on DMK International in your business can be the catalyst to success. 


A Chat with Valeriya Semenyuk, The DMK Esthetician Of The Summer 2023

Barry visited the gorgeous 5 treatment room facility in San Francisco. He received a treatment from Valeriya and had the chance to chat with her about why she loves DMK.  It was a happy reunion as Barry and Valeriya had met and hung out in Las Vegas in 2019 when she won her Clinic of the Year Award!  

Bary asked, “Why did you choose DMK?”

I chose DMK because of their amazing in-depth approach driven by physiology of the skin to address any skin concerns.” Valeriya

Barry asked, “Has DMK helped you grow?” Oh yes! My clients love the DMK results! It’s what keeps them coming back. I have clients who have been with me since I started. One moved away and still drives 1.5 hours to see me to get DMK skin revision treatments!” Valeriya

Barry asked, “What is your favorite aspect of the DMK Philosophy?” 

“DMK’s  Remove, Rebuild, Protect and Maintain – this requires teamwork between esthetician and clients. I work to make sure clients use the home prescriptives in between the skin revision treatments.” Valeriya.  

Valeriya Semenyuk

Get To Know DMK International 

If you want to learn more about DMK International it’s easy to do. DMK International offers monthly webinars that educate on skin revision and the DMK philosophy.  The webinars are called Fundamentals Intro To Skin Revision, they are offered every month and you can sign up for them on the DMK website. They are $149 and every person who registers receives a DMK Fundamentals Kit with 30 days of homecare.


Thanks to DMK International for sponsoring this content so we could share Valeriya Semenyuk’s story with our community. 



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