Learn How To Leverage Beauty Technology To Succeed
In 2022, if you’re in any segment of the beauty industry and aren’t leveraging technology – you’re going to be left behind. We’ve been featuring articles on skin care technology for years and have watched the spa customer behavior shift over the past two years.
The global, Covid-19 pandemic forced the entire world into using technology. There was no alternative. If consumers wanted to survive they had to become experts at using online portals from their homes to live the lives that they once lived in public. Consumers also learned how tools could help them in ways that they never thought possible. They began to consume media and learn in ways that more heavily leveraged the tech space.
Today, there is tech for every aspect of your business. While the beauty industry has always leveraged tech for marketing, SEO, appointments, and payments – the pandemic showed us that even consultations can be virtual.
The pandemic taught clients how important home care is! For a year – it was really all they had and they saw what it did for their skin – now is the time to continue on this trend and be sure to leverage tech in your home care offerings. Finally, now that we’re back in the treatment room – don’t miss a single opportunity to take advantage of the decades of advancement we’ve seen in the sophistication of Hi-Tech Treatment Room Machines.
Guest Experience
Thanks to advances in the tech space, the beauty industry now has more options to create an exceptional guest experience. Beauty businesses can now leverage post-pandemic consumer behavior and use the new platforms that are available to help beauty businesses find new customers, engage them, provide online services and conduct secure payments.
There have been incredible advancements in skin imaging and computerized skin analysis. There’s no more subjective guesswork – now your guests’ experience can be powered by professional knowledge and fact-based skin analysis.
Coralai by Corpus Group
Coralai by Corpus Group offers a whole new way to offer skin care and skin care services to your clients both locally and virtually! This all-new platform is going to change the way estheticians conduct business. No longer will your daily appointment schedule be limited to clients coming into your business. Book virtual appointments with clients from anywhere using the Coralai skin analysis.
This brand new website will allow consumers from anywhere to book a fee-based virtual consultation with a professional esthetician. Earn income from the consultation and earn income by selling products after clients scan their skin on their smartphone and share the scan with you to analyze using Coralai’s proprietary artificial intelligence technology.
Yes, estheticians can also use Coralai on their existing clients to get a better understanding of each clients’ skincare needs. You can take the ambiguity out of the skin analysis with clients and give them visible proof of what their skin needs. Coralai offers SEO and SE. They will also offer a booking and payment processing system.
Visia Skin Analysis By Canfield Scientific, Inc.
Take your skin analysis to a new level and take away any subjective assumptions your client can create in their head! Your client may always wonder if you are really telling them the truth about their skin! Show them in a computerized analysis of a photo of their skin with Canfield Scientific’s VISIA! It’s a multi-point positioning system and live image overlay that makes it easy to capture perfectly registered images to show the current skin condition and document progress over time.
Treatment Room Handheld Tools
One of the most cost-effective ways to improve your skin care treatment revenues and guest satisfaction is to invest in handheld treatment tools. As the beauty industry expands – there is more research and development in this segment and the results are high-quality, low-cost tools that provide incredible treatment results.
We’ve even seen products in this segment rise to a point where brand identity has become synonymous with the modality, which is a sign that the market is firmly set in that segment. It’s time to get on board or get left behind.
Rezenerate
With the introduction of the Rezenerate NanoFacial Modality, the technology is now available to give your clients great results without the pain and invasiveness of a costly and risky medical procedure. Beauty does NOT have to be painful! Rezenerate NanoFacial is the perfect marriage of science and beauty, developed by and for estheticians and other skin care professionals.
Rezenerate’s benefits are as varied as the targeted serums you use in your practice. Rezenerate acts as an infusion catalyst, assisting the products and serums you are already using on your clients’ various skin issues. And the newest addition to the Rezenerate NanoFacial, our NanoGlobe ‘Zen’ Massage portion, is influenced by the pressure points of acupressure therapy, facial exercises, and the cool touch of Cold Therapy.
NewMark Beauty’s Procell Therapies Training
Get your Procell Therapy device from NewMark Beauty for exclusive access to virtual training and education!
NewMark Beauty leverages tech with their online training classes. They offer a Micro-channeling Certification for Procell Therapy. Procell Therapy is a handheld tool that can be used to boost your sales and help improve the appearance of your clients’ skin in several ways. Procell therapy can help reduce signs of aging and help give your clients’ skin a more youthful and smoother look.
Procell improves the appearance of aging skin and reduces the appearance of fine lines, wrinkles, uneven skin tone, acne, and acne scarring. It also improves the clinical health of the skin by stimulating a rejuvenation cascade that the body has built-in, just waiting to be activated! Procell turns it on, allowing the skin to stay healthy and beautiful.
Maskād
One of the newest and most inexpensive tools we’ve found to create an incredible impact on your clients’ skin care results. This tool is applied after aggressive treatments and works to reduce inflammation by removing heat – while locking in moisture and nutrient-rich products that the skin is so thirsty for after a treatment.
The three-layer, two-piece masks are specifically designed to cool and calm the skin following facial aesthetic procedures such as microneedling, lasers, chemical peels, and more. Additionally, Maskād improves the delivery of topical ingredients such as platelet-rich plasma (PRP), exosomes, growth factors, and hyaluronic acid.
The patent-pending design literally removes the heat from the face – reducing discomfort and downtime.
Treatment Room Hi-Tech! The Heart + Soul Of A Spa
We are living in a time when Hi-Tech for the treatment room is more than we could have ever imagined at the turn of the century in 2000! Back then, microdermabrasion was a foreign concept to clients, and don’t even get us started on hydrodermabrasion! A single microdermabrasion machine was a massive expense for a spa.
There was no way we could ever sell the concepts of low-level electrical currents being sent into the skin or shining light on the skin as a means to improve the skin’s overall firmness and health. Now LED Light Therapy and Microcurrent are two of the hottest treatments in any skincare business.
The Anima Ares from DermaJEM
The Anima Ares is truly game-changing in that it combines hydrodermabrasion and microdermabrasion in the same device – AND – it offers ultrasound and cold therapy! This quad-modality machine will allow estheticians to provide the highest quality resurfacing, clinical treatments, and red-carpet ready treatments that provide an instant glow! The ultrasound will help to ensure superior product penetration of all active ingredients. The soothing and calming modality, cold therapy, will help clients with inflammation to soothe and calm the skin to help sustain balance.
RESTORE by Celluma
This would have been considered space-aged at the turn of the century 20 years ago! The advances we’ve made in R+D are astounding over the past few years as evidenced by the all-new Celluma RESTORE.
The 3-mode Celluma RESTORE is the first red light therapy device to be FDA-cleared to treat three common concerns of the mature individual in a single LED light therapy machine. Addressing hair regrowth, aging skin, and general pain conditions, the Celluma RESTORE is versatile, convenient, and easy to use in a clinical setting or at home. Celluma’s patented, shape-taking design permits customized placement over the head to effectively deliver light energy and promote hair regrowth. Additionally, the Celluma RESTORE can be placed anywhere on the body to reduce pain and improve the appearance of fine lines and wrinkles.
Low-level light therapy is a proven, effective, and safe treatment for hair loss, aging skin, and a variety of pain conditions. LED red light therapy devices have been cleared by the FDA for treatment of male and female pattern hair loss. It helps to proliferate hair follicle size and prevent catagen hair development (the end of the active growth of a hair).
STAR Face by Pagani from Skin Science Solutions
STAR Face is based on the science of thermal shock. The STAR Face device alternates hot and cold at various times, temperatures, and sequences depending on the desired effect in a pre-set series of protocols organized by gender and body part. The Pelletier cell in the head of the 32mm wand is capable of a very rapid and dynamic exchange between hot and cold which has a far more dramatic effect on the skin than using hot or cold independently.
Heat reinvigorates dormant collagen stored in the skin to come to the surface. Heat also induces vasodilation. Cold lifts, tightens, reduces inflammation, and reinforces the muscle/skin relationship which weakens with age. Cold induces vasoconstriction. When you combine hot and cold in tandem with a Pelletier call that can go from 107F to 32F in less than thirty seconds you reinvigorate blood flow and oxygenate the tissue. Results are evident with the first treatment.
With just a few treatments you see: a reduction in fine lines and wrinkles; a reduction in inflammation; lifting of the tissue, and: a return to the skin tone of one’s youth.
Jeunesse Petite by Clareblend from MedSpa Distributors
We couldn’t even imagine trying to educate the average spa client in 2000 on microcurrent, let alone galvanic desincrustation or galvanic iontophoresis! But here we are in 2022 and thanks to tech, we’re offering those very treatment benefits to clients with hi-tech treatment room machines such as the Jeunesse Petite, available at MedSpa Distributors.
The Jeunesse Petite is small and sleek, it provides multiple functions including galvanic desincrustation, galvanic iontophoresis, and microcurrent! Give your clients’ skin a deep cleansing. You can help them age gracefully by lifting and toning!
You will fall in love with the BURST MODE! It’s time to add this petite and powerful piece of equipment to your skin care practice!
Hand-Held Home Care
The consumer personal beauty device market is exploding! Consumers became very accustomed to using handheld tools at home during the pandemic and they benefited from this regular use. There is no need to stop now! Share this new trend with your clients. If you want to increase your spas sales and profits AND help clients achieve their best skin – adding hand-held devices for clients to use with their home care products is the way to go!
Clients are buying these devices and they may as well buy them from you.
My Dermatician
Truly a joy to use! First, My Dermatician™ is waterproof! With the touch of one button – zoom – your client is using the sonic, dirt-grabbing, ultra-soft, silicone bristles of My Dermatician™ to get the cleanest skin! If they use the companion Clean Root Cleanser and Milky Blood Toner – you’ll be in heaven!
It is great for all skin types and safe for everyday use. Treat dark circles, tired & puffy eyes, wrinkles, expression lines, all while brightening the skin & restoring elasticity and firmness.
Sonic LED Cleansing Brush from ZAQ
Truthfully, the Sonic LED Cleansing Brush has so many amazing features and benefits – your clients will thank you for suggesting it!
This facial cleansing brush can effectively remove cosmetic residue and dead skin cells.
New IUV skin sonic pulsation technology can release 9000 sound waves per minute. With 3 adjustable strengths, it is suitable for different ages and skin types.
The skin cleansing system works by gently directing lower-frequency pulsations on wrinkle-prone areas to help diminish the visible signs of aging, increase blood circulation, increase the absorption of skin products, and lift and firm your face.
EMS (Electrical Muscle Stimulation) microcurrent activates the production of collagen, promotes contraction of collagen fibers, tightens the skin, and reduces fine lines.
EMS is used to activate the skin cells, stimulating rejuvenation of collagen, to improve skin elasticity, soften wrinkles and leave skin looking smooth and healthy.
Sonic Vibrations improve local blood and lymph circulation, strengthen cell permeability, improve tissue metabolism and regeneration, soften tissue, stimulate the nervous system and cell function, making the skin shiny and elastic.
It also offers Red or Blue LED Light Therapy.