Our Dermascope Column

Profit Is Not Profanity


The treatment menu is the heart of the spa business. It encompasses everything you believe in about your business. It shows what you stand for, what your values are, and what you trust.

Treatment menus tell a story – they tell your story. They are the little love notes that you write to your current and prospective clients to help them understand the nature of your relationship with them. The menu outlines what you’re going to give during the relationship. They also define what you’re going to take during the relationship. They set clients’ expectations (treatment descriptions, time frame) and what is needed to meet those expectations (price).

Read the full article in Dermascope Magazine.

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