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L+A Head To Paris! Covering M.A.D Skincare European Launch!

The IMCAS Paris is one of the most respected medical esthetics shows in Europe and draws attendees from all over the world! Barry + Jenni are headed to Paris, January 26 – 28, 2023 to cover the M.A.D Skincare official launch into the EU and UK markets. 

L+A To Report on IMCAS Paris 

If you’re curious about the IMCAS Paris and what it has to offer, you’re in luck! L+A will be reporting on the show and providing our US and International readers a recap of the show. We’re looking forward to outlining the hottest new skin care products, treatments, and devices on the European market! 

Barry sat down with Michael Contorno, President of M.A.D Skincare, in Miami during the International Congress of Esthetics and Spa by Les Nouvelles Esthétiques on Sunday, November 6, 2022, to discuss the upcoming trip and get some insight on MAD Skincare’s motivation and goals for the upcoming trip! 

Q+A With Michael Contorno – President of M.A.D Skincare

What prompted you to attend the IMCAS Paris?

M.A.D Skincare recently registered and launched over 25 products for the EU/UK market. IMCAS is a great medical esthetics show for Europe that draws attendees from all over the EU/UK, and Gulf Coast States. We want to attend and exhibit at IMCAS and use this show as the formal introduction to M.A.D Skincare. 

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What Products / Treatments will you be showcasing at IMCAS Paris?

We will be showcasing 5 of M.A.D Skincare’s chemical peels, 5 professional masks, and all of the top-selling serums, moisturizers, sunscreens, and eye products. We have several “New for 2023” products to showcase as well. M.A.D Luxe and Keraceuticals Scalp and Hair System.

In addition to the products, we will be focusing on M.A.D Mapping™ and how we have created and are teaching new techniques to use when applying M.A.D Skincare products. 

M.A.D is hosting a Training Class after IMCAS, what classes will you be teaching? 

The Sunday training will be split into two parts. In the first part, we will dive into the New for 2023 products. This will include live products to see, feel, smell, and experience. We will discuss what makes them so unique and why we created these products, what benefits they have and why they are significant in the marketplace.

The second part is all about M.A.D Mapping™ and why this is a significant change to what we are teaching the esthetician to do. The M.A.D Mapping™ training will give the attendees an in-depth hands-on learning experience to this enlightened approach on how to use M.A.D Skincare.    

Watch a FREE M.A.D Mapping Webisode F

We recorded this LIVE from Paris in January as M.A.D team members showcased the incredible customization of the M.A.D skincare line! They call it M.A.D Mapping and it’s genius! Watch below.

What M.A.D Team Members will be attending the events with you in Paris? 

Michael Contorno, President
Justin Dannecker, Brand Manager
Sela Rabbani, Operations Manager

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