Our Dermascope Column

It’s All in the Presentation: Creating Engaging Messages to Promote Seasonal Specials


Outside the box seasonal specials are a great way to create dialogue with potential customers. Send e-mail campaigns about the spa’s upcoming seasonal treatments so they will go to anyone added to the list. If you’ve been doing networking in your community and adding e-mail addresses of potential clients to the database, these potential clients will see these incredible seasonal treatments that the spa has to offer.

Potential clients will tap on the e-mail in their in-box to learn about the spa’s seasonal treatments, then, they will tap on the “learn more” link in the e-mail and – tap – tap – boom! Just like that, the potential client you met at a networking function six months ago is now a current client who is booked for a treatment at your spa because they happen to love the treatments you highlighted in your e-mail.

Read the full article in Dermascope Magazine.

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