June 2025 L+A Report

The Modern Man’s Guide to Medical + Spa Aesthetics

Let’s just say it—men want to look hot. Period. They’re not confused. They’re not timid. They’re not “warming up to the idea.” They’re here, they’re booking treatments, and they want results. If you want more male clients, here’s a guide to getting my guys on your treatment table.

It’s 2025, and guys are part of the same ultra-visual society as everyone else. They see themselves on Zoom calls, on IG Stories, in gym selfies, on dating apps. They know what they want to improve—and they don’t need a permission slip or a pep talk to book a facial, laser treatment, or neurotoxin.

So let’s stop making men’s aesthetics feel like a special event or a delicate subject. It’s not. If your marketing is still trying to “make men feel comfortable,” maybe check in on your comfort level with it. Because here’s the truth: Men don’t need coddling. They need results, just like every other client.