June is Men’s Month at L+A—and we’re done tiptoeing around the conversation.
Thanks to our sponsors NanoStamp 360™, TiZO®, and Sugaring Source.
Men Want to Look Hot
It’s 2025. They Get It. You Should Too.
Let’s just say it—men want to look hot. Period. They’re not confused. They’re not timid. They’re not “warming up to the idea.” They’re here, they’re booking treatments, and they want results. If you want more male clients, here’s a guide to getting my guys on your treatment table.
It’s 2025, and guys are part of the same ultra-visual society as everyone else. They see themselves on Zoom calls, on IG Stories, in gym selfies, on dating apps. They know what they want to improve—and they don’t need a permission slip or a pep talk to book a facial, laser treatment, or neurotoxin.
So let’s stop making men’s aesthetics feel like a special event or a delicate subject. It’s not. If your marketing is still trying to “make men feel comfortable,” maybe check in on your comfort level with it. Because here’s the truth: Men don’t need coddling. They need results, just like every other client.
Ashton Hall Isn’t Apologizing for His Glow
With 15.8 million Instagram followers and 6.5 million on TikTok, Ashton Hall isn’t just part of the conversation—he’s leading it.
Ashont’s morning skincare routine racked up a jaw-dropping 165 MILLION views.
Seriously—does this guy look like he’s apologizing for wanting to look good?
Does he look embarrassed about taking care of his skin?
No. He looks clean, confident, successful—and completely in control of his image.
So if your aesthetic business is still treating men’s skincare like it’s a rare moment of bravery, it’s time to level up your whole approach.
Men want to look good.
Men want to look hot.
Men want to look successful.
And you can help.
NanoStamp 360™
June 2025 L+A Report
Elevate Men’s Injectables with NanoStamp 360™Microchanneling
Boost the efficacy of your Men’s injectables with microchanneling from NanoStamp 360™ – an advanced dual modality professional skin rejuvenation device made using the best components available.
How Microchanneling & Injectable Treatments Work Together for Optimal Skin Health. Great skin isn’t just about what’s on the surface – it’s about what’s beneath it, too. Microchanneling and nano infusion refine skin texture and boost collagen, while injectables restore structure and volume. This guide explores how these treatments work together to create comprehensive, long-lasting results. Learn how to maximize outcomes, educate clients, and build customized treatment plans that go beyond the surface.
Top 6 Things Motivating Men to Seek Aesthetic Treatments?
- Confidence at Work + Dating
Men want to look fresh, energized, and competitive—personally and professionally. - Gym Culture + Body Image
Aesthetic treatments are the natural next step to support their fitness lifestyle. - Social Media + Influencer Culture
TikTok, IG, and YouTube have normalized skincare for men—and now they want what they’re seeing. - Partner Encouragement
Many start their skincare journey because of a partner’s recommendation. - Preventive Aging
Younger men in their 20s and 30s are getting proactive about aging and skin health. - Treatments That Deliver Results
Men love the science, the tech, and the measurable benefits.
TiZO®
June 2025 L+A Report
TiZO® Men’s Collection
Elevate your grooming game with the TiZO Men’s Collection—a simple, effective skincare routine designed for men. Start with the TiZO® Foaming Cleanser for a deep clean and smooth shave, then brighten and protect with the Vitamin C Serum. Lock in hydration with the lightweight Daily Moisture, and finish with AM Replenish SPF 40 for powerful, mineral-based sun protection. Clean, efficient, and made to fit your lifestyle.
Top 10 Medical Aesthetic Treatments Men Are Asking For
“Many male clients want results, but they want them to be nearly invisible. They’re less interested in a “done” look and more focused on maintaining strength, structure, and a sense of vitality. In practice, this often means strategic treatment plans that prioritize the forehead, jawline, and chin – key areas that influence how masculine or youthful a face appears.” Karla Barrik, Registered Nurse and Licensed Esthetician
1. Neurotoxin Injections
Soften frown lines and look less stressed—without losing masculinity. It’s becoming more and more common for men to seek neurotoxin injections such as BOTOX and Dysport. Whether it’s to reduce the “angry 11s” or smooth forehead lines, these quick treatments offer subtle but powerful results.“Men are increasingly turning to injectables not to look younger—but to look less tired, less angry, and more approachable,” explains Dr. Vincent Wong. “It’s about enhancing their natural features while maintaining a masculine look.” Read the full feature on men’s facials and neurotoxin use with Dr. Wong.
2. Laser Hair Removal
Back, shoulders, neck—men want smooth, clean skin without the razor burn. Laser hair removal offers a long-term solution to unwanted hair, and it’s one of the most in-demand treatments among male clients looking for a low-maintenance grooming routine.
For professionals offering these services, there’s now a comprehensive resource designed specifically for estheticians, spa professionals, and medical aesthetics practitioners. It dives into laser and IPL technology, treatment protocols, and best practices to ensure safe, effective results.
Get the Ultimate Guide to Laser Hair Removal
This guide is a must-read for anyone serious about offering expert-level laser hair removal services.
3. Microneedling + RF Microneedling
Target acne scars, fine lines, and large pores with high-impact skin remodeling. These treatments create controlled micro-injuries to stimulate collagen production, tighten skin, and refine texture—without the downtime of more invasive procedures.
“Microneedling with PRP delivers smoother texture and improved elasticity,” explains skincare expert Victoria Tabak. “It’s a powerful regenerative treatment that works with the body’s natural healing processes to restore healthier, more youthful-looking skin.”Read more about the benefits of PRP Microneedling.
4. Clinical Facials with Microchanneling
Deep cleansing, exfoliation, and hydration to target breakouts, rough texture, and dullness.
Learn how Microchanneling & Injectable Treatments Work Together for Optimal Skin Health
Get the Guide: Great skin isn’t just about what’s on the surface – it’s about what’s beneath it, too. Microchanneling and nano-infusion refine skin texture and boost collagen, while injectables restore structure and volume. This guide explores how these treatments work together to create comprehensive, long-lasting results. Learn how to maximize outcomes, educate clients, and build customized treatment plans that go beyond the surface.
5. Injectable Fillers
Defined jawlines and under-eye correction are huge draws. Today’s male clients are opting for subtle enhancements that sharpen their features and restore volume—without looking “done.”
“Men are loving filler for tear troughs and jawline definition,” says Brenda Cumming, NP. “They don’t want to look different—they want to look better. It’s all about structure and support.”Read the full article featuring Brenda Cumming’s expert take on male injectables.
6. Hair Restoration
PRP, stem cells, and laser therapy are helping men get ahead of hair loss.
7. Chemical Peels
Gentle resurfacing for dull, rough, or congested skin—especially post-gym breakouts.
8. Laser Resurfacing
Men love high-tech, results-driven devices to treat wrinkles, sun damage, and rough skin texture. CO₂ laser resurfacing is a top choice for those wanting noticeable improvements with long-lasting results.
“After CO₂, I noticed a significant change in the texture of my skin—it was smoother, more even, and visibly brighter,” shares Barry Eichner, Co-Founder of L+A. “It’s intense, but 100% worth it for the results.”Read Barry’s full CO₂ laser journey and post-treatment insights.
9. Body Sculpting
From cryolipolysis to EMS, non-invasive contouring is big with fitness-focused guys.
10. Intimate Area Grooming (Manzilian/Waxing/Sugaring)
Yes, men are booking intimate services—and they’re not shy about it.
Sugaring Source
June 2025 L+A Report
Sugaring Source – Male Brazilian Course
Male Brazilian Sugaring Mastery: Elevate Your Craft
Introductory Cost: $199 – Price increases as more videos are added! This advanced online course is designed for licensed professionals seeking to expand their skills in Male Brazilian sugaring. At launch, it includes three instructional videos showcasing real-time, behind-the-scenes footage of sugaring sessions. Key lessons include proper client positioning, techniques to hold and support the skin, and methods to ensure optimal comfort and efficiency. Early enrollees receive lifetime access to all future course updates. For a limited time, June purchases also include a complimentary coaching call (valued at $120).