Men’s facial procedures are on the rise, and in a very big way. Over the course of the next decade, the medical + spa skin care industry will see the revenue from men’s facial procedures grow at a compounded rate.
“The global men’s skincare market is expected to grow at a compound annual growth rate (CAGR) of 6.40% from 2024 to 2033, reaching USD 29.61 billion by 2033. This is up from USD 16 billion in 2023. Some other statistics include: 2021: USD 13.28 billion; 2022: USD 12.981 billion; 2030: USD 21.74 billion; 2032: USD 30.5 billion.” Precedenceresearch.com
Thanks to the Mens Facial Trends Brand Sponsors who made it possible for us to bring this industry information to the L+A Community.
Medical + Spa Mens Facial Procedure Trends
L+A travels the globe attending medical + spa skin care events to ensure that we are able to report the latest news. In 2024 L+A was in Paris at IMCAS, Miami at AMWC, New York at IECSC, Las Vegas at the Medical Spa Show by AmSpa, and in Toronto at ESI. One trend that is emerging is the explosive growth in the men’s facial procedure sector of the medical + spa skin care industry.
Injectables + Non-Surgical Men’s Facial Treatments
The number one area of growth will be in men’s facial injectables. L+A reached out to a global innovator in men’s facial injectables, Dr. Vincent Wong from London to gain insight into his experience with the trends in men’s facial injectables. Brend Cumming, Co-Founder of Lira Clinical is a Registered Nurse and MediSpa owner, she shares her experience with the trends in men’s procedures.
There’s an increased focus on non-surgical men’s facial procedures. One of the most popular treatments for men is a chemical peel. These treatments are growing exponentially. However, finding the right chemical peel is crucial. L+A found chemical peels ideal for men and a chemical peel certification class that can help newer medical + spa skin care professionals gain valuable education in this growing area.
Not every man who comes for a procedure is interested in an aggressive treatment. Another great find was a universal men’s facial treatment that can be performed on men of all ages. Additionally, we discovered a non-surgical facelift treatment that can be added to your medical + spa skin care treatment menu for men who want to boost firmness.
Devices for Men’s Facial Treatments
Devices are a huge part of the growth of the men’s facial procedure sector. L+A works with some of the top device manufacturers. One, in particular, offers devices for men’s facial + scalp treatment. There’s also a device manufacturer who offers a tool to boost infusion of products into the skin. Finally, you can give your male clients’ skin a breath of fresh air with this oxygen infusion device.
Men’s Facial + Body Hair Removal
In addition to men’s facial procedures – many men are also looking for hair removal options. L+A works with a prominent company that offers a men’s facial + body waxing collection that can help medical + spa skin care professionals provide men’s grooming services.
Find A Men’s Facial Skin Pro
L+A offers the ultimate directory of medical + spa skin care professionals. Men all over the United States can use the directory to locate a professional to help them navigate their skin care journey.
Men’s Facial Injectable Trends
Dr. Vincent Wong on Men’s Facial Injectables
L+A met Dr. Vincent Wong at IMCAS in Paris, he’s a global leader in medical aesthetics.
“It’s interesting to hear about the growing interest of men in the injectable market. In terms of corrections that men are often opting for, I’ve seen that many are seeking treatments for anti-aging, such as wrinkle reduction. Some also opt for procedures like chin augmentation or jawline enhancement for a more masculine look. Treatments to improve skin health and skin quality (such as peels, lasers, exosomes, and medical-grade skincare) are also very popular.
Repeat business from men in this area is not uncommon. Once they see the positive results from these treatments, they often return for touch-ups or additional procedures. To attract more men to our practice, we focus on providing a comfortable and welcoming environment for all clients, including using gender-neutral colours in clinic and marketing/promotional material. We also highlight our expertise in catering to the specific concerns and goals of male patients (I treat a lot of patients within the LGBTQIA+ community and one of my areas of expertise is facial masculinization. Additionally, we use targeted marketing strategies to reach out to this demographic effectively.” Dr. Vincent Wong
Dr. Vincent Wong is one of London’s leading cosmetic doctors. He is trained in advanced non-surgical cosmetic treatments and is a specialist in facial balancing and harmony.
GMC registered, he holds a Bachelor of Science in Medicine (First Class Honours) from the University of St Andrews and a Bachelor of Medicine and Surgery from the University of Aberdeen. Prior to completing his medical aesthetics training, Dr. Vincent gained extensive experience in general and plastic surgery, and in dermatology.
Dr. Vincent has won a number of awards for his work and has been shortlisted as one of the Ultimate 100 Global Aesthetics Leaders. He is also on the judging panel for Miss Universe Great Britain as well as My Face My Body Awards (UK & USA). In addition, Dr. Vincent also specializes in feminization and masculinization of faces within the LGBTQ+ community.
He is committed to delivering the highest standards of aesthetic treatment and to ensuring other practitioners are as well. He regularly runs training courses and workshops for other healthcare.
Brenda Cumming, RN, MEP-C, Co-Founder Lira Clinical
L+A Sponsor Lira Clinical’s Co-Founder Brenda Cumming, RN, MEP-C runs a thriving medical spa. She has provided men’s facial procedures and gave L+A some great insight into what’s happening in the market.
“In my practice, I am seeing more and more straight men coming in looking for correction. Men are looking to have a more youthful appearance. They’re finding themselves newly single and entering the dating pool. Many men are looking for jobs in their 40’s, 50’s, and 60’s and competing with men 20 years younger than them. Many of these guys were forced to actually look at their faces during the pandemic on Zoom meetings and were not really happy with what they saw.
Men coming to my practice are pointing out their under eyes, their sagging cheeks and their descending nasal-labial folds, skin laxity along the jaw line, and submental fat under the chin.
I find out what aspects really bothers them, and then create a treatment plan. We keep it simple and start with skin care at home! For mid-face volume loss, I love Voluma®. For jawline tightening I love using Vollure®. For under eyes, you can address the texture with Radiofrequency and mild peels. You can also use dermal filler, such as Volbella® to mitigate the light hitting the periorbital rim.
I love liquid PDO Threads to tighten and brighten the under-eye area, but I also use the PDO Threads all over the face!” Brenda Cumming, RN, MEP-C, Co-Founder Lira Clinical
With over 30 years of experience in clinical and management roles in Critical Care, Trauma, Post Anesthesia, Urgent Care, and Family Practice, Brenda’s science-based knowledge of health and wellness provides Lira Clinical with an in-depth understanding of the professional skincare industry. Prior to launching Lira Clinical in 2010, Brenda, a registered nurse, still owns and operates her own medical spa in Evergreen, Colorado. Brenda’s extensive professional background, dedicated work ethic, love of cosmetics, and positive attitude make her an essential pillar in the operations of Lira Clinical.
Men’s Facial Trends Brands To Watch
HydroJEM™ Men’s Facial + Scalp Treatments
DermaJEM offers 3 HydroJEM™ devices for men’s facial + scalp treatments. Now you can treat virtually any man that comes into your medical or spa skin care business. You can provide a basic treatment or combine it with chemical peels and offer an advanced non-surgical option for men looking to boost their skin firmness, reduce fine lines, and even out skin tone!
Professionals choose a treatment tip, a treatment serum, and a treatment intensity.
Professionals then choose one of 3 levels of HydroJEM™ Treatment to be performed. The level of HydroJEM™ treatment is based on which of the DermaJEM devices you have in your treatment room. Finally, you can even choose a HydroJEM™ Treatment protocol using your favorite skincare brand. This can make incorporating HydroJEM™ Treatments into your existing treatment menu effortless.
Enzyme Men’s Facial by Hale & Hush
One of the most non-invasive skin care treatments that a skin pro can perform is an enzyme treatment. Hale & Hush offers a protocol for a Gentleman’s Facial with their Incredible Enzymes that is safe for almost any first-time male client in your medical / spa skin care practice.
The Hale & Hush Mens Facial with Incredible Enzymes is a powerhouse against lusterless skin. It optimizes the skin’s complexion on the surface and at the cellular level, using a blend of botanical exfoliating enzymes and refinement assistants that work together to rejuvenate and repair tone and texture while brightening and clarifying the skin (pH 5.6). This treatment optimizes complexion on surface and cellular levels. Rejuvenates, exfoliates, and clarifies texture. Naturally lightens and evens skin tone.
MANifico Men’s Facial & Body Wax from Lycon
If you’re one of the many medical + spa skin care professionals who offer men’s facials and hair removal services, we found the perfect option for you! It’s a wax that’s been specially designed for men! The MANifico line of wax from Lycon! There are two specific products that we fell in love with and you have to get to know them! Formulated with soothing and calming Australian Sandalwood, Chamomile, Titanium Dioxide, and Micro Mica, the MANifico collection effectively and efficiently removes strong and stubborn hair without compromising sensitive male skin on the face and body. All MANifico products are designed to be gentle, efficient & made for waxing sensitive male skin.
MANifico Hybrid Hot Wax
Set to revolutionize male grooming, MANifico Hybrid Hot Wax offers the best of both worlds with a precise blend of LYCON traditional natural pine resin formula, which effectively removes short and coarse hair, and LYCOtec synthetic film wax formula, which provides flexibility. This amazing low-temperature wax is powered with Titanium Dioxide, Micro Mica, and Australia Sandalwood to calm and protect the skin, offering the most comfortable and practically painless waxing. MANifico Hybrid Hot Wax can be reapplied on just waxed areas 5-6 times and removes hair as short as 1mm. Excellent for all waxing on the face and body and perfect for eyebrows, nose, ears, necks and beard sculpting.
MANifico Strip Wax
It’s made especially for men with Chamomile, Australian Sandalwood, and Micro Mica. Smooth and gentle with Chamomile, Australian Sandalwood, and Micro Mica to prevent skin drag. Perfect for sensitive skin and strong hair growth.
Chemical Peels For Men’s Facials by M.A.D Skincare
One of the most common requests for a non-invasive treatment in a medical / spa skin care practice is a chemical peel. The term is synonymous with fighting the signs of premature aging. Yet, most men have no idea what type of peel they need. We reached out to our sponsor M.A.D skincare and asked for suggestions for chemical peels that can be a back bar go-to for men.
“We suggest our Multi C / Retinol Peel or Advanced Acne Peel. These will help with breakouts and ingrown hairs due to shaving. It will also help the skin’s moisture levels and deliver brighter skin. These peels also target sun damage, age spots, and uneven skin tone. This combination will decongest the skin, and reduce blemishes and blackheads.” Michael Contorno, President, M.A.D Skincare.
The Multi C / Retinol Peel is generally considered a medium-level peel containing (Multi Fruit Acid, Lactic, and Glycolic Acids), suitable for most skin types particularly mature dry, and sun-damaged skin. The depth of this peel is determined by the number of layers applied during application and the tolerance level of the skin it is applied to. It is recommended that new users begin with 1-3 layers for a light/medium peel. Generally, 4-6 layers will result in a medium/deep peel and 7-8 layers can result in a deep peel.
The Advanced Acne Peel has a higher concentration of acids to deal with stubborn acne conditions. A combination of Azelaic, Glycolic, and Salicylic Acids, powerfully exfoliates, decongests, and reduces blemishes, blackheads, and pimple formation. It’s ideal for oily/combination skin, breakout-prone skin and/or irritated and inflamed skin due to acne.
M.A.D Skincare also has the full collection of MediPeels for Medical + Spa Skin Care professionals to use in order to meet the specific needs of all their male clients’ skin.
Non-Surgical Instant Face Lift Treatment by Nature Pure
If you have male clients in your practice who are looking for non-surgical alternatives to skin longevity, the Non Surgical Instant Face Lift Treatment is a great option. Designed by wellness guru, Victoria Tabak, this treatment uses collagen induction therapy and the potent power of stem cells along with some proprietary products only available at Nature Pure.
This treatment features the potency of Apple Stem Cells, and the patented Age Reversing Soy Complex, Hippophae Berries, Resveratrol, and Hyaluronic Acid. It also boosts and improves skin cell proliferation, regeneration, and quality. It repairs DNA and it easily and effectively stimulates collagen production with the Collagen Induction Therapy Roller. Clients will experience immediate skin tightening, plumping, and lifting results. This treatment helps to fight wrinkles and pigmentation. The treatment tool increases and enables epidermal direct ingredient penetration.
Nano Oxygen Sprayer by SkinAct
Your gateway to a rejuvenated and deeply nourished skin through the power of nano mist. This cutting-edge skincare device transcends traditional treatments by delivering a burst of pure potent nutrients directly onto your clients’ skin with the Nano Oxygen Sprayer. This device enhances the absorption of active ingredients by the skin cells, ensuring a revitalizing and transformative experience. Customize the experience by selecting from the five Oxygen Activators.
Immerse your clients’ skin in the goodness of essential nutrients, promoting cellular metabolism and revitalizing your complexion for a radiant glow. The nano oxygen sprayer is designed to effectively deliver active nutrients to the deeper layers of your skin, maximizing the benefits of your skincare products.
Now you can say goodbye to superficial skincare. This device optimizes the absorption of skincare products, allowing your skin to drink in the goodness and experience the full potential of each ingredient.
Chemical Peel Certification by Spectrum Advanced Aesthetic Institute
If you’re new to the medical + spa skin care industry and want to ensure you understand the process of chemical peels, we have a great solution for you.
Become certified in very superficial and superficial chemical peels. Add this treatment to your menu and expand your ability to help your clients get healthy skin.
Upon completion, you’ll understand the unique characteristics of enzymes and chemical peels as well as the difference between BHA and AHA’s peel ingredients. The course will lay out the difference between an enzyme, very superficial, superficial, medium depth, and deep chemical peel and when to use them. You’ll be able to perform a skin analysis and develop a treatment plan using chemical peels, apply appropriately, and offer post-treatment skincare.
Best Men’s Facial Ever with Reznerate
No matter what medical or spa men’s facial you offer in your practice you can make it the best men’s facial ever with the Rezenerate WandPro! Can we give you a little tip? Rezenerate is 1000x smaller than a strand of hair which makes it non-invasive, ultra-versatile, and perfect for maintaining healthy skin! Treat your clients’ skin and experience the wonders of beauty and cutting-edge NanoTechnology.
Recognized as a superior treatment tool by countless trade publications. In about 20 minutes, the infusion effect of the WandPro will allow the skin to act like a sponge and absorb more serums than ever before. How? The Rezenerate system creates upwards of one million nanochannels in the stratum corneum, increasing product absorption to 40-50%! From fine lines to hyperpigmentation, Rezenerate has you covered.
