Have you been to one of those newly remodeled Targets lately? Gone are the days of the aisle after aisle of products. Target’s got different types of tables with inviting displays. There are adorable little nesting tables with products in miniature setups so customers can just play.
When you have clients in your business, it is rare that they know what products they need or want. Few clients know what a serum is and even fewer understand the difference between a glycolic and a salicylic cleanser, but you can help them learn in fun and interactive ways.
Make your retail an interactive experience. Get products closer to clients. Give them tools to learn about products right there in the display area. Use your retail displays to educate and make them inviting, so they draw clients in.
Read the full article in Dermascope Magazine.