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Advertorial / Featured Spa + Esthetician / Here's What's New / Industry News

It Was The Education That Made Esty Feel Instantly Connected To Brand 

Sydney Cooper is an award-winning esthetician who owns Desert Rose Beauty Bar. She’s been an esthetician for eight and a half years and has owned Desert Rose Beauty Bar for the past four years. 

Sydney offers some basic treatments such as relaxing European-style facials and waxing. She also offers more advanced skin care treatments such as Dermaplaning, BioRePeel, Hydrafacial, and acne treatments. However one of her most popular treatments on her menu is one that required her to take some advanced education.

L+A’s Jenni Nagle visited Desert Rose Beauty Bar and experienced their most popular treatment firsthand! 


Desert Rose Beauty Bar’s Most Popular Treatment is by DMK International 

Among the more advanced treatments on the menu at Desert Rose Beauty Bar, the most popular treatment is by the global phenomenon, DMK International. Sydney chose DMK for Desert Rose because of the science behind their products and treatments stating, “The education is so impressive! It is amazing and so are their results.”


Thanks to DMK International for sponsoring this article so that we can share the success of Sydney Cooper with the L+A Community. 


Sydney felt instantly connected to DMK because of the quality of their education, telling L+A, “They offer a lot of online classes but to get certified with them, you do about 12 hours of online courses and then 16 hours of in-person classes. We learned about the skin in depth and then learned about ingredients and treatments that target specific skin conditions.”

L+A asked Sydney to elaborate on the initial education, the DMK Fundamentals Intro To Skin Revision Webinar, “It was a very in-depth webinar about the skin and the functioning of the skin and then education about each of their products and treatments. They were so helpful.

Sydney told L+A that she’s taken additional DMK webinars. “I took the second level of DMK training which was paramedical training. This went even more in-depth and we learned more advanced treatments like Alkaline Wash and Stemzyme. Alkaline is great for acne and scarring and Stemzyme is a skin cell treatment to help strengthen the foundation of our skin. Best for aging and hyperpigmentation. 


Meet Sydney Cooper, DMK International’s Featured Esthetician 

I started esthetician school when I was 20 years old, mainly because it sounded fun and easy. Back then, partying was my top priority! Going into it, I never imagined it would become my passion, my obsession, my business and my whole life. 

Right after I graduated school in 2016, I worked at Hand and Stone. A year in, I got sober and discovered my love for skincare and my passion for improving people’s skin and confidence. I launched my business in August 2019, working two days a week out of my friend’s waxing studio and the other five days at Hand and Stone.

Six months later, I got my first lease in a rundown basement office. Then COVID hit, and I had to close up shop and work at a bakery while selling skincare on Instagram. Once things reopened, I moved to the main floor of the same building, which felt like a huge upgrade! By April 2021, I was finally able to quit Hand and Stone to focus entirely on my business.

Fast forward to now, I’m in a fancy, big girl office building with an elevator, feeling incredibly grateful for my journey and the clients who supported me. I can’t wait to continue growing and doing what I love.”


Sydney’s Success With DMK International 

Sydney’s success with DMK is truly remarkable. Sydney’s clinic, Desert Rose Beauty performs DMK treatments more than any other service on the menu. She’s also won several DMK International Awards. Sydney has won Best Esthetician in her region. She also won a second place award as Best Esthetician in the United States. 

We asked Sydney about the help and support from DMK that allowed her to find such incredible success. Here’s what she had to say, “I’m able to reach out to my DMK Representative with any questions I have. She’s helped brainstorm with ideas for marketing. Which has truly helped my business grow and prosper.” 

Sydney’s Advice To Other Estheticians 

If you’re thinking about carrying DMK – DO IT! It helps expand your knowledge, increases your confidence with your understanding of the skin which shows in the treatment room and with your clients and can help you grow your business. 


Jenni’s Experience At Desert Rose Beauty Bar

“From the moment you walk into Desert Rose, a sense of calm takes over.  Sydney pipes relaxing, laid back music through the speakers and has a clean, inviting aesthetic. Not only is the room and environment relaxing, once you get onto the treatment table, even the bolster is beyond expectations – it is formed to support your entire low back – something like I’ve never felt.” Jenni Nagle

Sydney performed the DMK Enzyme: the Basics treatment 

“I loved the sensation of the Cryo X  – it was so refreshing on such a warm day! This is one of the DMK treatments I’d never experienced; this is a brand that knows how to invoke a sensory experience, and this one doesn’t stop short! This treatment left my skin feeling exfoliated, hydrated and ready to tackle dry, arid climates for the next week!” Jenni Nagle 


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