For over two decades, Rowena Arnold has been quietly changing lives through the power of self-care, skin health, and a belief in regenerative beauty. Today, as the founder of Derma Bella Skin Studio in Soquel, California, Rowena blends clinical excellence with holistic philosophy to deliver advanced skincare solutions that do more than enhance the surface—they transform from within.
At the heart of her studio’s success is Celluma LED Light Therapy, a technology she discovered seven years ago that continues to illuminate both her treatments and her business results. As a Featured Skincare Professional with Celluma, Rowena’s story is one of passion, science, and steadfast commitment to healing—making her a standout figure in the ever-evolving world of aesthetics.
Thanks to Celluma for sponsoring this content so that we can share Rowena’s inspiring story.
Rowena Arnold – From Hair + Makeup to Holistic Skin Health
Rowena’s path to becoming a sought-after esthetician began like many great stories—humble and hands-on. “I started in a small-town hair salon over 30 years ago,” she recalls. “I learned quickly how powerful self-care can be—both in giving it and receiving it.” That spark led to a career spanning hairstyling, makeup artistry, and sales roles with beauty powerhouses like MAC and CHANEL.
But it wasn’t until she began managing makeup counters and guiding clients through product selections that her curiosity deepened. “I became fascinated with ingredients and how they interact with the body. I wanted to get to the root of skin concerns, not just cover them up,” she says. That desire led Rowena to pursue her esthetics license in 2000 and eventually open her own studio. In the 22 years since launching Derma Bella Skin Studio, Rowena has become a trusted figure in her community, offering advanced, results-oriented skincare with an unmistakably personal touch. As a wife of a firefighter, mother of two, and active community volunteer, Rowena embodies the very balance and care that she brings into the treatment room.
A Studio with a Purpose
Walk into Derma Bella Skin Studio and you’ll immediately feel the calm, the care, and the commitment to results. With a team of three skin therapists and an administrative assistant, Rowena has cultivated a thriving two-room studio where each client is welcomed with intention and treated with expertise.
“We believe true beauty should never come at the expense of your well-being,” she explains. “Our treatments are designed to work with the body’s natural physiology—to rebuild resilience, restore balance, and address root causes.”
Rowena’s unique approach fuses regenerative and clinical skincare therapies with non-invasive, science-backed technologies. Whether clients are seeking help for acne, rosacea, hormonal skin changes, or aging gracefully, every Derma Bella protocol is crafted to honor the body and yield long-term, authentic results.
Celluma: A Partnership That Changed Everything
One of the pivotal moments in Rowena’s career came at a Face + Body Expo in San Jose, where she first encountered Celluma LED Light Therapy. Drawn in by the company’s deep commitment to science and wellness, Rowena knew instantly that she had found a device—and a brand—that aligned with her values.
“I’m committed to using only the most effective, research-backed technologies in my studio,” she says. “Celluma is the gold standard in LED light therapy. Their devices are FDA-cleared, backed by extensive clinical data, and designed to work in harmony with the body.”
Today, Rowena uses nearly the entire Celluma line in her treatment room: the Celluma PRO, Celluma DELUX, Celluma CONTOUR, and CELLUMA RESTORE—each serving a distinct purpose in client protocols. In fact, the Celluma Pro is used in virtually every treatment she offers.
“Our most popular services include Celluma-based facial therapy, body contouring, and anti-aging treatments,” she explains. “Clients see real, visible results—from skin clarity and wrinkle reduction to pain relief and body sculpting.”
Results That Speak for Themselves
What makes Celluma such a staple at Derma Bella isn’t just the science—it’s the results. “Clients consistently report improvements in tone, texture, and inflammation,” says Rowena. “And not just in the face—we see incredible inch loss and tissue improvement in the body too.”
Clients share their experiences with enthusiasm:
- “I haven’t worn makeup in weeks. My redness and breakouts are gone.”
- “I fit into jeans I hadn’t worn in years after the Celluma contouring.”
- “I feel more balanced and relaxed—like I’ve had a full reset.”
Others report post-surgical scar improvements, increased scalp hair growth, and accelerated healing from injuries. “These are more than skin-deep transformations,” Rowena says. “This is true regenerative work that improves quality of life.”
Training, Service, and Support: The Celluma Difference
It wasn’t just the technology that impressed Rowena—it was the people behind the brand. “From day one, the Celluma training was exceptional. It wasn’t just about how to use the device—it was about understanding the why, the science behind it.”
This foundational education gave her the confidence to tailor treatments and recommend targeted protocols with precision. “Being able to explain how photobiomodulation works, how it triggers ATP production and reduces inflammation—it builds trust. Clients appreciate the knowledge.”
That trust extends to her relationship with Celluma’s team. “The support from Debbie Williams and Denise Ryan has been above and beyond,” Rowena says. “They help with everything—from protocols to marketing to scientific updates. They truly care about my success.”
A Hub for Community + Collaboration
Beyond her studio walls, Rowena actively collaborates with a network of professionals—from chiropractors and physical therapists to functional medicine doctors and psychotherapists. These reciprocal referrals help clients get the full-spectrum care they need—whether it’s hormone balancing or nutritional support to enhance skin treatments.
“In many cases, those professionals refer clients to me for acne, rosacea, or anti-aging support using red light therapy. It’s a beautiful, holistic ecosystem,” she shares. “We’re all working together to restore people’s wellness from the inside out.”
Advice for Fellow Skin Pros
If you ask Rowena what she’d say to other estheticians or medical professionals considering Celluma, her answer is clear:
“Don’t hesitate. This is the company to align with if you want to offer truly transformative, holistic, and science-backed skincare,” she says. “The results are consistent. The devices are versatile. And the support is phenomenal.”
She adds, “You’re not just buying a device—you’re joining a partnership that will elevate your practice.”
Celluma: A Global Leader in LED Light Therapy
Rowena’s story is one of many that highlights why Celluma continues to lead the industry in photobiomodulation. As a global innovator, Celluma’s commitment to evidence-based light therapy, ongoing education, and professional collaboration has made it a staple in thousands of treatment rooms worldwide.
With devices designed for anti-aging, acne, pain management, hair restoration, and body contouring, Celluma is empowering professionals to offer results-driven care—without needles, downtime, or invasive techniques.
Their unwavering focus on natural healing through cellular activation makes them not just a device company—but a catalyst for transformation.
Lighting the Way Forward
In a fast-paced world filled with flashy trends and quick fixes, Rowena Arnold stands firm in her philosophy: true beauty is regenerative, respectful, and real. Through her work at Derma Bella and her long-standing relationship with Celluma, she’s lighting the way forward for both her clients and the industry.
“To me, skincare is sacred,” Rowena says. “It’s not about perfection—it’s about healing. It’s about helping people feel safe, seen, and radiant in their own skin.”
And thanks to tools like Celluma, she’s doing exactly that—one light-powered session at a time.