Biz Wiz

Richard Merrill

Richard Merrill

Richard Merrill is a results-driven Spa Business Consultant who specializes in mentoring and guiding spa businesses across the U.S on branding, marketing, sales, strategic planning and management systems. With over 15 years of experience working in the spa and beauty industry, Richard understands firsthand the nuances of building and operating a successful spa business, and focuses intensely on guiding spa professionals to accelerate success and grow their vision. Richard is a licensed esthetician, make-up artist, published author, educator and certified holistic health coach. In 2019, he founded Richard Merrill Consulting, LLC which provides business consulting, marketing services, digital media and printing solutions as a practical one-stop resource helping spa professionals build more profitable businesses. Richard lives in Washington State with his Maltipoo Coconut. They can be found traveling the US in their RV visiting a city near you!
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Richard Merrill Consulting, LLC, has a professional commitment to supporting licensed spa professionals and day spa owners with affordable solutions for achieving a profitable practice with a unique brand identity.
Our Mission is to incorporate, educate and elevate spa professionals to focus their attention on providing quality products and services with a unique brand identity supported by fundamental business skills.
Our Vision is to engage licensed spa professionals in achieving their Mission through consistent revenue generating activities that build a secure spa market, increase industry value and stabilize the spa industry’s financial success. We are committed to providing education and developing spa industry resources for ongoing business success.
Our Culture is the foundation upon which we strive to create value for our clients and deliver exceptional service to industry leaders, owners, employees, and salon guests.
Richard Merrill Consulting Core Values:
  • Accountability
  • Empathy
  • Equality
  • Generosity
  • Integrity

We offer three solutions for spa professionals:

Do It Myself.

Do It With Me.

Do It For Me.


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