Informa Markets, BolognaFiere Group, and PBA – Professional Beauty association have announced the closing of a monumental joint venture to deliver the largest and most impressive series of beauty events in the U.S. beauty market.

Beginning in January 2023, the three beauty industry leaders will combine their extensive knowledge and network to create a best-in-class event format with unrivaled reach, leveraging the power of the two industry-leading brands, Cosmoprof North America and Premiere Beauty to deliver extraordinary value, more robust digital offerings, better educational and enrichment opportunities to a level never before achieved in the beauty industry across the U.S.

Premiere Beauty Orlando, the largest beauty show in the U.S., announced the launch of two new shows in the emerging Anaheim and San Antonio markets earlier this year, signaling the evolution of the group’s fast-growing portfolio of industry-leading beauty events. Premiere Beauty continues to make a name for itself as the leading voice in the U.S. beauty industry, with its recent 2022 Orlando a resounding success, with 47% growth YOY, and hundreds of top-name exhibitors. 82% of visitors attended the over 650 free classes that were offered during the show, allowing them to develop skills and strengthen their expertise. This show is the first since Informa Markets’ early 2022 acquisition of Premiere, and its success sets the stage for Premiere’s new joint venture and upward growth.

“Our beauty portfolio has expanded substantially in the past few years, and it is thrilling to be a part of its continued growth and success,” said Ed McNeill, SVP of Premiere Group. “This joint venture is just the next step in our goal to be the country’s leading network of beauty industry events—connecting beauty industry professionals, educators, students, and top brands together in a way that hasn’t been done before.” 

“The joint venture we established with our partners will reinforce the offer of performing and committing b2b beauty trade shows in the US market”, highlights Antonio Bruzzone. “Today it is fundamental to provide a high-level business experience to operators working in our industry, and creating synergies is the best way to offer all the necessary tools to facilitate the growth of the industry.”

“The expanded line-up of beauty industry shows allows PBA the ability to provide more educational and experiential opportunities to our members nationwide. This partnership will help foster new products, brand expansions, and further education in the beauty space,” said Nina Daily, PBA Executive Director.