Lipgloss + Aftershave was in New York from March 8–10, 2026 at the Be+Well | Beauty and Wellness Show as it returned to the Javits Convention Center. Designed to unite skincare, hair, nails, makeup, and wellness professionals, the three-day event demonstrated something that has become increasingly clear across the global beauty landscape: spa aesthetics, medical aesthetics, and wellness are no longer separate categories—they are becoming a single interconnected ecosystem.
For Lipgloss + Aftershave (L+A), the focus during the show was squarely on skincare innovation, advanced treatment protocols, and the growing integration of wellness into aesthetic practices. Across packed classrooms, a vibrant show floor, and hundreds of brand activations, professionals explored how consumer demand is reshaping the industry—and why practices that combine skin health, regenerative science, and whole-person wellness are quickly becoming the future of aesthetic care.
And if you missed the New York edition, there’s good news: Be+Well heads to Las Vegas June 27–29, giving professionals another opportunity to experience the event’s unique blend of education, innovation, and cross-industry collaboration.
Education That Reflects the Evolution of Modern Skincare
One of the defining features of Be+Well is its robust educational programming. Across the three-day event, professionals had access to dozens of sessions covering topics ranging from advanced skin revision techniques to holistic wellness approaches. Many of the industry’s most respected educators were present, including Terri Wojak, Susanne Schmaling, E’toshia McFarland, Dr. Erin Madigan-Fleck, Toshina Baker, Savanna Boda, and Ashley Scobey. Representing a wide range of specialties—from clinical esthetics and integrative health to business strategy and advanced device treatments—these leaders shared insights aimed at helping professionals evolve their practices to meet the increasingly sophisticated expectations of today’s aesthetic consumer.
L+A Takes the Stage at Be+Well
Lipgloss + Aftershave contributed to the educational programming at Be+Well with two forward-thinking classes that reflected the evolving direction of the aesthetics industry. Jenni Nagle and Barry Eichner presented “The AI Advantage: Transform Your Spa’s Marketing with ChatGPT,” showing professionals how artificial intelligence can become a strategic partner for marketing, content creation, and patient communication. Meanwhile, Dr. Krystal Briglia led “Whole-Person Care in Aesthetic Medicine: Where Wellness Meets Beauty,” guiding a packed room of physicians, nurses, and nurse practitioners through the growing role of lifestyle, inflammation management, and regenerative biology in aesthetic outcomes. Both sessions were met with strong engagement and will return when Be+Well heads to Las Vegas June 27–29, giving another audience the opportunity to explore these timely topics.
Brands Bridging Skincare, Wellness, and Clinical Innovation
ASCP Esty Talk Podcast – Jenni Nagle Discusses Bridging Spa + Medical Aesthetics
Jenni joins the ASCP Podcast Esty Talk to discuss the bridging of spa and medical aesthetics and how, even if estheticians aren’t performing medical aesthetic treatments – they should still have knowledge of them.
Be+Well reflects a major industry shift — One of the most fascinating aspects of Be+Well is how clearly it illustrates the broader transformation happening across the beauty, spa, and medical aesthetics industries. For years, the spa world, wellness world, and medical aesthetics sector largely operated in parallel, each serving its own segment of the market, but today those boundaries are rapidly dissolving. Consumers are increasingly seeking comprehensive solutions that support not only appearance, but also health, longevity, and overall well-being. Be+Well provides a window into how brands and practitioners are responding to this shift, showcasing companies that once operated in separate sectors but are now developing products, technologies, and treatment protocols designed to work across the entire spectrum of beauty, wellness, and medical aesthetics.
Walking the show floor made it clear just how interconnected the industry has become.
Several brands demonstrated how wellness-driven innovation is entering aesthetic treatment rooms.
M.A.D Skincare introduced attendees to its Recovery Facial, a protocol specifically designed to support the skin after aggressive treatments such as microneedling, lasers, and chemical peels. While the brand has long been recognized for its extensive professional treatment offerings that allow practitioners to address a wide spectrum of skin concerns—from acne and hyperpigmentation to barrier repair and aging—its presence at Be+Well also highlighted how M.A.D continues to evolve alongside the medical aesthetics industry.
The brand is pushing further into advanced treatment territory with innovations like SYNPLA mesotherapy, a regenerative-focused treatment designed to deliver targeted actives directly into the skin to support repair, hydration, and long-term skin quality. Together, offerings like SYNPLA and the Recovery Facial demonstrate how M.A.D Skincare is bridging corrective skincare with advanced medical aesthetic protocols—giving professionals tools to not only enhance treatment outcomes, but also guide the skin through the critical recovery phase that protects and sustains results.
Celluma, widely recognized as one of the leaders in LED light therapy, demonstrated its versatile lineup of devices designed for skin rejuvenation, hair restoration, pain management, and body contouring—highlighting how light-based therapies are now playing a role in both clinical and wellness settings. The brand continues to stand out for its FDA-cleared, flexible panel technology, which allows practitioners to comfortably treat multiple areas of the body while delivering consistent, therapeutic light energy.
What makes Celluma particularly relevant in today’s evolving aesthetic landscape is its ability to integrate seamlessly across treatment environments. In spa settings, LED is often used to calm inflammation, accelerate recovery, and enhance facial protocols, while in medical aesthetic practices, it serves as a powerful adjunct to procedures such as microneedling, lasers, and injectables to support healing and optimize outcomes. With protocols spanning skin health, regenerative recovery, hair restoration, and pain relief, Celluma exemplifies how light-based therapies are becoming a foundational tool in modern treatment plans that bridge beauty, medicine, and wellness.
Nelly De Vuyst offered a unique example of cross-disciplinary innovation. Known for high-performance organic skincare, the company also develops physician-only laser technology, showing how brands can operate simultaneously in both spa and medical environments.
NanoStamp 360 presented its well-known microchanneling device, along with a newly introduced exosome mesotherapy product, reflecting the industry’s increasing interest in regenerative technologies.
Hale & Hush—formerly known as The Sensitive Skin Specialist—showcased how the brand has evolved beyond its original niche. While it built its reputation on expertly formulated solutions for compromised, reactive, and rosacea-prone skin, the company has expanded its professional and retail offerings to address a wider spectrum of concerns, including hyperpigmentation and visible signs of aging.
DMK International, long recognized globally for its paramedical skin revision philosophy, continued to attract attention from both spa and medical professionals seeking long-term corrective solutions. Central to the brand’s approach is its renowned enzyme therapy. The treatment’s signature plasmatic effect—the visible vascular response seen during the treatment—has become one of the most recognizable indicators of DMK’s results-driven protocols. By working with the skin’s natural chemistry rather than simply treating surface symptoms, DMK continues to bridge the worlds of spa aesthetics and medical skin correction, offering professionals a pathway to address complex skin concerns through consistent, function-focused treatments.
And in a reminder that aesthetics is about the entire face—not just the skin—Elleebana highlighted its lash and brow enhancement systems, services that have become a natural addition for patients investing in aesthetic treatments.
Other brands showcased treatment technologies designed to fit seamlessly into both spa and clinical environments.
EpiStep, with its infusion-based facial device, demonstrated how targeted hyaluronic acid delivery can provide corrective skin benefits without the invasiveness of needles.
Silhouet-Tone, a long-established industry brand, presented a full spectrum of devices—from microdermabrasion and electrolysis to CO₂ laser technology—serving practices at every level of aesthetic complexity.
And Cosmedix, a long-time staple in professional skincare, generated buzz with treatments like its Invigorate Peel, a TCA-based eye peel designed to safely address delicate periorbital concerns.
Meanwhile, Quicksilver Scientific showcased its advanced liposomal supplement technology, bringing functional wellness directly into aesthetic practices. These high-absorption nutraceuticals are increasingly used by estheticians and medical professionals to support detoxification, metabolism, and overall skin health from within.
Consciously Living, for example, highlighted the growing interest in holistic facial wellness with its presentation of The Face Yoga Institute, showing how facial movement, muscle engagement, and mindful skincare routines can complement traditional treatments.
Spa and Medical Aesthetic Worlds Continue to Converge
Another major theme at Be+Well was how many brands now operate across both spa and medical aesthetics channels.
This shift becomes even more apparent when looking at the crossover between Be+Well and upcoming medical aesthetics events such as The Medical Spa Show by AmSpa.
Several companies exhibiting in New York will also appear at that event, further demonstrating the growing alignment between the two industries.
Among them:
Face Reality, widely recognized as the nation’s leading acne brand, continues to expand its reach through an unwavering commitment to education, professional support, and consistently proven treatment outcomes. The brand has built one of the most dedicated communities in professional skincare through its Acne Expert certification program, equipping estheticians with the protocols, clinical understanding, and ongoing guidance needed to treat acne as a specialized discipline rather than a side service.
Beyond its education model, Face Reality is also strengthening its position within the broader medical aesthetics ecosystem through strategic partnerships with technologies such as Aerolase lasers, demonstrating how acne treatment protocols can be enhanced through device-based therapies. At the core of the brand’s success, however, is its strong focus on barrier health and inflammation management. Face Reality’s professional treatments and homecare products are formulated to calm reactive skin, repair compromised barriers, and support the skin throughout active acne treatment—an approach that becomes even more critical when patients are undergoing advanced procedures. By prioritizing barrier integrity alongside corrective actives, Face Reality provides professionals with the tools to safely treat acne while maintaining the skin’s long-term resilience and health.
Lira Clinical continues to push ingredient innovation forward with the launch of its REGEN Collection, a regenerative skincare system designed to support cellular-level skin optimization. Rather than focusing solely on surface correction, the REGEN line targets the deeper biological processes responsible for repair, resilience, and long-term skin quality.
At the heart of the collection is a first-of-its-kind approach to PDRN technology, combining Lira’s proprietary PDRN derived from real salmon with wild salmon stem cell conditioned media, creating a multi-pathway communication system within the skin. While many regenerative skincare formulas rely on either PDRN or stem cell–derived signaling molecules, REGEN integrates both—allowing the skin to receive multiple biological cues that support repair and regeneration.
The REGEN PDRN+ Serum serves as the powerhouse formulation within the system, pairing the brand’s proprietary PDRN complex with Wild Salmon Stem Cell Conditioned Media, Copper Tripeptide-1, and plant stem cells to help optimize skin performance, strengthen resilience, and support visible rejuvenation. Complementing the serum is the REGEN PDRN+ Creme, which combines the same regenerative signaling technology with Adipofill’in, an advanced ingredient designed to help plump fat cells and provide a subtle volumizing effect to the skin. Together, these formulations illustrate how Lira Clinical continues to lead in ingredient-driven innovation, bringing regenerative science into professional skincare protocols used across spa and medical aesthetic practices.
SkinAct offers a full ecosystem of treatment room equipment—from steamers and treatment tables to RF and laser devices—allowing practices to build comprehensive treatment environments. The brand has become a reliable resource for both emerging spas and established medical aesthetic clinics looking to equip treatment rooms with professional-grade technology across multiple service categories. By providing everything from foundational equipment to advanced devices, SkinAct makes it easier for practices to scale their services, expand treatment menus, and maintain consistency across treatment rooms as their businesses grow.
FACTORFIVE represents one of the most exciting areas of growth in regenerative aesthetics. Its biotechnology-driven formulations utilize human stem cell–derived growth factors and exosome technology. The company’s Renew Dermal Solution Peel and EXOFECTA treatments are rapidly becoming staples in advanced treatment protocols.
Sun protection remains essential in both spa and medical settings, and TiZO continues to dominate the professional SPF category. The brand’s new Tinted Moisturizing Serum attracted strong interest from practitioners seeking hybrid skincare-cosmetic solutions.
BioSkin Aesthetics, known for its viral BioRePeelCl3, demonstrated its expanding treatment ecosystem—including their all-new NexGen PDRN+, SERA mesotherapy, the Lucente treatment, and the newly launched BioReTouch microneedling device, designed to operate without the need for numbing agents.
Technology leaders like Candela Medical and Aerolase reminded attendees how advanced energy-based devices are increasingly integrated into aesthetic treatment plans.
Practice support companies were also present, highlighting the operational side of modern aesthetic businesses. CareCredit® provides patient financing options for high-ticket treatments, while Boulevard showcased practice management software designed specifically for beauty and wellness businesses.
Other brands demonstrating innovative product approaches included Colorescience, known for combining SPF, skincare, and makeup into hybrid formulas; Plated, focused on regenerative skin repair using platelet-derived exosomes; SIV, which centers on microbiome-focused skincare; and Dermalogica PRO, a legacy brand continuing to bridge spa and medical protocols through its advanced microneedling programs.
Devices like DiamondTome microdermabrasion systems and the Glo2Facial platform further highlighted the range of technologies available to professionals across the aesthetic spectrum.
Even regenerative injectable technologies were represented, with Rejuran presenting its polynucleotide-based skin repair treatments derived from salmon DNA.
Spa-Level Aesthetic Brands Also Present
A number of respected brands also demonstrated their continued commitment to spa-level aesthetic professionals, providing reliable, results-driven options for traditional and corrective facial treatments. Companies such as GlyMed, Circadia, Repêchage, Eminence Organic Skin Care, Sorella Apothecary, Skin Script, and Amarte showcased professional protocols and retail lines that help estheticians deliver consistent results while maintaining the relaxing, hands-on facial experience that remains foundational to spa aesthetics.
The Future of Aesthetics Is Integrated
What Be+Well New York ultimately demonstrated is that the aesthetic industry is entering a new phase of evolution.
Consumers are increasingly interested in longevity, regenerative science, and preventative care. They want solutions that combine skincare, medical treatments, and lifestyle support into a cohesive experience.
Practices that understand this shift—and build treatment ecosystems that integrate beauty, wellness, and clinical innovation—are the ones positioned for long-term success.
Events like Be+Well provide a valuable opportunity for professionals to see how these trends are unfolding in real time.
From advanced device technologies and regenerative skincare to wellness supplements and holistic treatment philosophies, the message from New York was clear:
The future of aesthetics is not about choosing between spa, medical, or wellness approaches. It’s about bringing them together into one integrated system designed to support long-term skin health and human wellbeing.
For professionals who want to stay at the forefront of that evolution, Be+Well Las Vegas — June 27–29 — is the next stop.