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JMPankey Launches The Academy For Aspiring Business Owners

Julie Pankey, spa and wellness consultant, founder of JMPankey Partners and the SpaHive, has developed The Spa Professionals Academy. This certified program provides step by step training geared for those interested in developing a business in cosmetics, aesthetics, health, and beauty – not just spa!

The Academy training program is designed to assist novice wellness and beauty professionals turn their passion into a successful business. The content focuses on more than 50 topics and 10 chapters. The training sessions provide the tools and knowledge for those new to the industry, seasoned professionals and anyone looking to launch a new business and be their own boss. 

“The biggest reason smart, talented people don’t take the leap to start their own business is because of unknown factors,” said Pankey. “The Academy is designed to help prospective owners understand how much it will cost, what they need, how to market to customers, and so much more. The program is based on each professional’s own goals and plans for their brand.”


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JMPankey’s The Academy Training module topics include:

  • Developing a business plan
  • Financial strategies & worksheets
  • Branding
  • Location
  • Attracting and Retaining Customers
  • Business Tools



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Learn more about The Spa Professionals Academy 

As spa and wellness leaders, Julie Pankey and her team of spa professionals have contributed to the success of many notable companies such as Four Seasons Hotels and Resorts, the Spa at Norwich Inn, Marriott International, Hermann Hill, Cliff House Resort and Spa, Sebasco Harbor Resort, Catania Hospitality, Pacifica Hotels, Fluhme Beauty, Stonewater Spas, Guinot Paris, Elemis and Bliss, Christopher Drummond Beauty, Ilike Organic Skin Care and many more. The team has over 100 years of combined experience in the spa and wellness industry.  


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