I Hated Selling Makeup – But It Changed My Business

My DMK Cosmetics Story.

As an Esthetician for over 30 years, selling makeup was not one of my priorities, I didn’t even consider it – until 15 years ago. 

I am not a makeup artist by any means nor will I ever profess to be one, however, if you are striving to attain a functional, healthy, glowing skin for your clients, an appropriate makeup line may be the missing tool in your toolbox.

I was always intimidated when it came to applying makeup. 

I’m sure my experience of having my own makeup effortlessly done by a professional artist created this feeling of inadequacy. How can I do this? My biggest fear was that my client would look like a clown when I was finished!

Contribution by Linda Rae

Linda Rae, owner of Linda Rae Skin Care in Fort Lauderdale, a time award-winning DMK Skin  Revision Clinic, has been an Esthetician for over 25 years serving the South Florida Community.  Linda is a nationally known expert in the field of medical esthetics which has gained her invitations to speak at industry trade shows including the prestigious International Congress of  Esthetics. Linda shares her knowledge with skincare specialists by not only writing articles for various publications but also conducting training classes all over the United States. 

You don’t have to be a makeup artist to recommend makeup in your beauty business. You just need to understand your makeup brand and how to color match it with your clients’ skin. Helping clients understand that adding makeup to their daily regimen is no different than adding another product that will benefit their skin, not to mention their psyche!

After many years of studying the skin, and its array of conditions;  in addition to the many reasons these conditions present as they do, I realized makeup was the missing tool in my own bag of tricks. Retailing makeup in my clinic rather than sending my clients elsewhere to purchase was a much better business decision than having my clients go elsewhere to purchase.

Are Cosmetics The Missing Tool in Your Toolbox?

Quite often in our consultation, we find that our client is using a specific makeup that can be contributing to one or more of these conditions:

• Dehydration 
• Breakouts
• Blackheads 
• Irritation
• Inflammation
• Overproduction of oil

I wanted a foundation that was more than just a make up. I wanted a foundation that would:

• not be detrimental to the skin
  
• help heal the skin, especially if its’ acid mantle is impaired (which we see so much of these days)
  
• protect the skin
  
• be free of talc & bismuth oxychloride
  
• be easy to apply
  
• have many color options
  
• cover imperfections such as breakouts, pigmentation & bruising
  
• not feel heavy
  
• look natural
  
• be able to be used after treatments
  
• last all day without having to reapply
  
• be sweat proof
  
• photograph well
• be reasonably priced
• be flexible for men, women & teens
• be easy enough for even me to work with

Several years ago, as I was leaving a trade show in Miami, an impressive, life-size poster of a handsome, well-built young man with tattoos covering only the right side of his body, caught my eye. I was interested, as I had never heard of this makeup line before nor had I ever seen such an impressive display of camouflage. I was a bit apprehensive to stop. Truthfully, I was tired and just wanted to go home. A gentleman by the name of Tommy Parsons greeted me as I was slowly strolling by.

My first thought was, “Oh no I’ve been captured!”

The universe gives you what you need when you least expect it.  This was one of those times.

Tommy was about to change my whole outlook on makeup.

Discovering DMK Cosmetics 

When it came to makeup, I never really gained total confidence in color matching or application. I retailed a few different brands that had good ingredients, however, it wasn’t until I found DMK Cosmetics or should I say was captured by Tommy, that I realized how easy retailing makeup could be in addition to the ease of obtaining such amazing results. I suddenly found myself not only making more money but also making my clients happy with one-stop shopping and a new makeup they came to fall in love with. DMKC met all our needs.

DMK Cosmetics Foundation is sheer enough to create a totally natural look. It lasts all day and throughout the night without having to touch it up while still camouflaging unwanted imperfections.

DMK Cosmetics has a medical-grade silicone base. It does not clog the pores yet has 47-53% pigment. It can be applied in several ways depending on your client’s skin condition (which as we know can change daily due to outside influences). It can be used as-is, mixed with DMK Cosmetics’s primer (Creme Glace), layered on top of Creme Glace, or mixed with Herb & Mineral Mist. You can apply with a brush, a sponge, or your fingers.

DMK Cosmetics Powder is also a great option to top off your DMK Cosmetics foundation for those who tend to be a bit oily. It comes in three colors Light, Dark & Translucent. The powder can also be used alone to create a smooth, matt look.

In addition to foundation and powder, DMKC offers three quad compacts. They consist of Contours, Neutralizers & Blushes. All can be used as-is or blended to customize your color. The blushes also work nicely as a lip tint.

Last but not least DMKC has added two eye shadow pallets to their collection. These shadows will not irritate your eyes or eyelids and due to the high pigment, you will only need a small amount. These also can be mixed with Creme Glace to create a lighter, softer look.

A small amount of Creme Glace added to DMKC foundation is a perfect way to end a clinic treatment. The mixture creates a mousse-type foundation that smooths out the skin while camouflaging any imperfections and redness.

DMK Cosmetics foundation or neutralizer can be applied anytime to a breakout or area of discoloration to create a more even canvas. This especially works well for teenagers with acne or blemishes.

I could go on and on about all the tricks I’ve learned using DMKC. The secret is to keep playing with it! DMKC will never disappoint.

If you are looking for a new tool for your toolbox I would highly suggest DMKC.