esthetic industry coaches

Biz Wiz Directory

Here’s a list of pros to help you build your business.

The Biz Wiz Directory was started to fill a need that we discovered in the industry! Whenever we were speaking to a group of Spa Pros, we would be asked countless times for help with marketing, digital media, operations, spa menus, and so much more.  We’ve a compiled a list of pros that we know who offer a wide range of services to help the modern esthetician/spa professional succeed in their business.


Julie has spent the last 26 years in the business of spa and wellness with an emphasis on growing businesses to a seven figure status; this is her strength. She has the ability to see each business – no matter the size – as a unique opportunity to create an exceptionally successful world class brand. She has a proven track record and has successfully done this for product brands, hotel spas and stand alone spas (as have the JMPankey Partners team of spa and wellness consultants that are spread throughout the country).  Learn More…

Richard Merrill Headshot


Richard Merrill is a results-driven Spa Business Consultant who specializes in mentoring and guiding spa businesses across the U.S on branding, marketing, sales, strategic planning and management systems. With over 15 years of experience working in the spa and beauty industry, Richard understands firsthand the nuances of building and operating a successful spa business, and focuses intensely on guiding spa professionals to accelerate success and grow their vision. Richard is a licensed esthetician, make-up artist, published author, educator and certified holistic health coach. In 2019, he founded Richard Merrill Consulting, LLC which provides business consulting, marketing services, digital media and printing solutions as a practical one-stop resource helping spa professionals build more profitable businesses. Richard lives in Washington State with his Maltipoo Coconut. Learn More…

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