The medical + spa skincare industry is evolving — and so is the way we cover it.
After eight incredible years serving as the official Social Media Correspondents for IECSC, Lipgloss + Aftershave (L+A) is entering a new chapter alongside the newly unified BeWell | Beauty and Wellness Show. This shift reflects not a step back, but a strategic step forward: one that allows L+A to go deeper, more independently, and more clinically into the medical aesthetic and professional skincare innovations shaping the future of our industry.
“We’ve loved covering IECSC for the past eight years — it’s been an amazing experience and an important part of our story,” says Jenni Nagle, Co-Founder of L+A. “But we’re thrilled to launch our own independent editorial initiative at BeWell events nationwide. This allows us to focus exactly where our community is most hungry for insight — advanced medical aesthetics and professional skincare — and to cover it with the depth, nuance, and clinical perspective it deserves.”
Beginning in 2026, L+A will attend BeWell events not as a general event correspondent, but as a focused medical + spa skincare editorial authority — producing independent reporting, in-depth brand features, education-driven content, and clinical insight from our Medical Editorial Contributor team throughout the year.
We’re also thrilled to share that Dr. Krystal Briglia, L+A Medical + Wellness Contributor, will not only be reviewing the show from a clinical perspective — she will also be leading a class on Medical Aesthetics at BeWell New York, bringing the science directly to the show floor.
16 Brands Making Headlines in Medical + Spa Skincare at BeWell New York
L+A Exclusive: 50% Off BeWell New York Tickets
L+A at BeWell: Teaching the Future of Marketing and Aesthetic Medicine
Why BeWell — and Why Now
In 2026, two iconic industry events officially became one.
The International Beauty Show (IBS) and the International Esthetic, Cosmetic & Spa Conference (IECSC) have united under a single, powerful umbrella: BeWell | Beauty and Wellness Show — a next-generation event designed for the modern professional who understands that beauty, skin, body, and wellness are no longer separate conversations.
Taking place March 8–10, 2026, at the Javits Convention Center in New York City, BeWell brings together:
- 600+ trusted brands and exhibitors
- 180+ paid and complimentary education sessions
- 35,000+ professionals across hair, skin, body, and wellness
All in one immersive environment designed to support the holistic, results-driven experiences today’s clients are actively seeking.
Same legendary quality. Same industry-defining education. Now with expanded cross-category innovation — and new opportunities for professionals to integrate medical aesthetics, advanced skincare, wellness, and performance into a single elevated practice.
L+A’s Focus at BeWell
At L+A, we believe the future of skincare is clinical, integrative, and intelligent — and BeWell represents the physical manifestation of that future.
Our coverage will spotlight:
- Advanced medical aesthetic technologies
- Professional-only skincare innovations
- Ingredient science and formulation breakthroughs
- Education that moves beyond trends and into real-world application
Our mission is to help you not just see what’s new — but understand what matters, why it matters, and how to use it well.
So as BeWell invites you to invest in your craft, your growth, and your future — we’ll be there alongside you, translating the innovation into insight, and the insight into impact.
Welcome to the next chapter.
We’ll see you on the show floor.
Meet 16 Brands Making Headlines in Medical + Spa Skincare at BeWell New York
Every year, there are a handful of brands that don’t just show up to a trade show — they shift the conversation. They launch what everyone will be talking about next quarter. They introduce protocols that quietly (and sometimes not-so-quietly) change how treatment rooms operate. They set new standards for results, education, sustainability, and clinical thinking.
At BeWell New York, these are the brands writing the next chapter of medical + spa skincare. If you care about staying relevant, competitive, and genuinely effective in practice, these are the booths worth lingering at — asking questions, touching products, watching demos, and having real conversations.
Here’s what’s making headlines — and where to find it on the floor:
Face Reality — Booth 2205
Barrier repair and acne mastery
Face Reality continues to set the gold standard in acne management by centering barrier health, education, and long-term correction — not just quick fixes.
M.A.D Skincare — Booth 2302
All-new Vitamin K products
Vitamin K steps into the spotlight for bruising, redness, post-procedure recovery, and vascular-related concerns — with clinical relevance and protocol integration
Celluma — Booth 1321
LED light therapy for the whole body
Celluma continues to lead the LED category by expanding beyond face-only applications into full-body wellness, recovery, inflammation, and skin optimization. This is light therapy as a foundational modality — not an add-on.
Lira Clinical — Booth 1641
Meet REGEN: a new definition of clinical brightening
REGEN isn’t about stripping pigment — it’s about rebuilding skin health to naturally refine tone, boost hydration, support collagen and elastin, and create luminosity from within.
SkinAct — Booth 1747
A mini e-book on intentional CO₂ therapy
SkinAct isn’t just launching products — they’re launching thinking. Their new guide reframes how clinics use CO₂ therapy with purpose, restraint, and results in mind.
Nelly De Vuyst — Booth 1627
Science-backed skincare meets sustainability
Nelly De Vuyst sits at the intersection of high-performance formulation and responsible sourcing. Their approach proves that clinical results and sustainability are not mutually exclusive — they’re strategic partners.
NanoStamp 360 — Booth 2301
Proprietary serums for brightening, rejuvenation, hair support & barrier repair
NanoStamp 360 is redefining how microchanneling and nano-infusion integrate with advanced topical technology. Their proprietary serums are engineered not just for performance, but for synergy with controlled skin injury — supporting brightening, rejuvenation, hair health, and barrier recovery in one smart ecosystem. This is precision skin activation meets intelligent formulation.
Hale & Hush — Booth 1750
Biomimetic peptides, fatty-acid-rich oils & botanical humectants
Their newest formulation blends advanced skin-identical peptides with deeply nourishing lipids and humectants — perfect for compromised, inflamed, or post-procedure skin.
DMK — Booth 1727
Why Madelyn Cline and Michelle Park love Enzyme Therapy
DMK continues to elevate Enzyme Therapy into mainstream clinical and cultural relevance — while staying grounded in corneotherapy principles. This is skin revision with both star power and science behind it.
Elleebana — Booth 2645
The Korean Lash Lift revolution
Elleebana is pushing lash and brow artistry into a more technical, refined, and globally inspired space with Korean Lash Lift innovations that emphasize precision, health, and long-term results.
EpiStep — Booth 2234
Non-invasive scar reduction
EpiStep is giving professionals an alternative pathway for scar revision — without aggressive trauma. Think regenerative thinking without downtime.
FACTORFIVE — Booth 2233
Exosomes, growth factors & chemical peels
FACTORFIVE is helping shape the regenerative conversation by making complex biotechnology more clinically usable — bridging the gap between cellular science and everyday practice.
Silhouet-Tone — Booth 1807
The Renaissance Protocol on the Magma platform
This new protocol brings energy-based body and skin sculpting into a more sophisticated, layered, and customizable approach.
Canfield Scientific — Booth 2345
Medical skin scans that change everything
Canfield is turning consultation into science. Their advanced imaging and analysis technology gives practitioners deeper insight into skin conditions beneath the surface — making treatment planning more accurate, personalized, and measurable. If you believe data should drive decisions, this booth is a must.
Canfield Class at BeWell
Grow Your Business with the Ultimate Consultation Tools
Sunday, March 8th
2:00 – 3:00 pm
TIZO — Booth 1529
Tinted Moisturizing Serum
Sun protection that actually fits into daily routines — wearable, elegant, and clinically relevant.
BioSkin Aesthetics — Booth 1735
Chemical peel + microneedling protocols
BioSkin is showing how layering technologies intelligently — rather than aggressively — can elevate outcomes and minimize risk.
BioSkin Aesthetic Classes at BeWell
Michael Razzano Presenting 2 Classes
Introduction to BioRePeelCl3
Sunday, March 8, 2026
2pm
How to Microneedle with a Chemical Peel
Monday, March 9, 2026
2pm
Why This Matters
BeWell New York isn’t about wandering aisles — it’s about following the signals. These brands represent where the industry is going: smarter protocols, regenerative thinking, data-driven decisions, barrier-first skin health, and education that empowers practitioners — not overwhelms them.
If you’re attending BeWell New York, consider this your insider roadmap.
If you want to understand what’s shaping treatment rooms in 2026 and beyond — start here.
And yes… your future protocols are probably waiting at one of these booths 😉
L+A Exclusive: 50% Off BeWell New York Tickets
Because access to the future shouldn’t come with unnecessary friction.
As part of our expanded coverage of BeWell | Beauty and Wellness Show New York, BeWell has extended a special opportunity to the L+A community: 50 tickets at 50% off — available exclusively through L+A.
If you’ve been planning to attend (or needed the nudge), this is your moment.
BeWell is bringing together the most complete ecosystem of beauty, spa, wellness, fitness, and medical aesthetics the industry has ever seen — and they’ve made it easier than ever for our community to be part of it.
Here’s How It Works
BeWell has provided 50 discounted tickets specifically for L+A readers.
50% off BeWell New York tickets
March 8–10, 2026 | Javits Convention Center, NYC
Use the proprietary code: PMLA50 at checkout
Once they’re gone, they’re gone — and given the scale of this event and the momentum around it, we don’t expect these to last long.
L+A at BeWell: Teaching the Future of Marketing and Aesthetic Medicine
At BeWell New York, L+A won’t just be reporting on what’s shaping the industry — we’ll be actively teaching it.
This year, the L+A team is leading two education sessions designed to support the modern professional from both sides of the practice: how you grow your business, and how you care for your clients.
From AI-powered marketing to whole-person, integrative aesthetic medicine, these sessions reflect the shift we’re seeing across the industry — toward smarter systems, deeper care, and more sustainable growth.
The AI Advantage: Transform Your Spa’s Marketing with ChatGPT
Monday, March 9 | 11:45 AM – 1:00 PM
Room 1E07
Social media and digital marketing don’t have to be chaotic, time-consuming, or overwhelming.
In this high-energy, highly practical session, the L+A team will show you how to use ChatGPT as your personal content strategist — helping you generate relevant, on-brand, revenue-aligned content in minutes instead of hours.
You’ll learn how to:
- Analyze your business so ChatGPT can produce targeted, high-performing content ideas
- Build content calendars that support your brand voice and business goals
- Identify winning trends and adapt them authentically for your audience
- Create a repeatable, sustainable system for social media and digital marketing
You’ll walk away with tools, prompts, and strategies you can implement immediately — whether you’re a solo practitioner or managing a growing team.
Whole-Person Care in Aesthetic Medicine: Where Wellness Meets Beauty
Sunday, March 8 | 11:45 AM – 1:00 PM
Room 1E03
The future of aesthetic medicine is not just cosmetic — it’s integrative.
As patient expectations evolve, leading med spas are moving beyond isolated treatments and toward comprehensive care models that combine medical aesthetics, regenerative therapies, mental health, and lifestyle medicine into unified treatment plans that support long-term outcomes.
In this session:
- The L+A team will demonstrate how integrated care models create cumulative, exponential benefits for patient results and practice growth
- Dr. Krystal Briglia will share real-world insights and case examples from her integrative medical practice
- Barry Eichner and Jenni Nagle will offer their perspectives as both practice leaders and patients, bridging clinical care with lived experience
Attendees will leave with a practical framework for incorporating wellness and mental health into aesthetic practices — positioning their business at the forefront of a more intelligent, patient-centered future.
Two sessions. Two different lenses. One shared goal: helping modern practices grow smarter, care deeper, and lead what’s next.
We’ll see you in the classroom — and on the show floor.
L+A Partners + Editorial Contributors Classes
Ashley Scobey, Executive Director ASCP
Scale Like a Start-Up: Growth Marketing Strategies for Your Business
Mon, Mar 9 | 01:30 PM – 02:45 PM
Room 1E07
Lydia Sarfati, CEO Repechage
Triple Action Lift Peptide Cryo Facial – Experience the Power of Peptides & Cryo-Actives
March 8 | 12:30 -1:30 PM
Lydia wrote an editorial feature for L+A in December 2025 on this topic!