News Flash – Your Spa Menu Should Be #BASIC!
Spa Pros Know Way More Than Clients
In general, for the most part, a majority of the time (can you tell, I’m trying to cover my ass with disclaimers…. I feel like someone’s gonna come for me on this…) clients don’t understand most of the sophisticated treatments on our menus. We, the spa pros, know which treatments are which and what they do to a clients’ skin. But seriously, Mona, your 4:00 appointment who is a 1st time client, proably has no clue why she selected the treatment that she did when she booked online, in fact, she probably picked the most #basic sounding treatment because she was super apprehensive about the big words in the other treatments.
Let’s face it! If Mona hasn’t been to a spa for regular facials before – Mona’s never gonna pick anything with words abrasion or chemical peel in the description. All she can visualize is Samantha from Sex In The City. That daman scene made our jobs 1000 times harder!
#Basic Is Better
Keep your treatment menu #basic. Then create a list of add-ons that will dress up any treatment. Think little black dress, with Leopard Print Christian Louboutins! You never knew how much you wanted the #Redbottoms until the moment that you put them on with that black dress. Once you saw the whole outfit, it’s like it should have always been exactly that way, but before that moment in time – you never knew!
Let your add ons be those Louboutins! Make a list of add on treatments so fabulous, your clients will become so devoted that everytime they come back, they’ll be breathless with anticipation as to what trick you’ll have up your sleeve.
Fabulous Add Ons
Add ons are amazing! They can be almost anything. You can be super creative, you can pull out all of the stops, you can let the sky be the limit…(I think I’ve exhausted the slogans)… you get the idea. Just make sure they are inline wiht your spa philosophy on product style and treatment modalities. I’m not telling you to have a list of chemical peels at the ready if your spa isn’t interested in that philosophy. You can find a host of add ons that will meet your philosophy and that will “be the fabulous” you need to make the add on menu just sing!
We’ve been at countless spa trade shows and been chatting with hundreds of professionals and we have found some truly fabulous ideas for you to use as add ons or inspiration for add ons!
This Weeks Part Of The Pack POP! – Fabulous Add On Treatments For Your #BASIC Facial.
Clients don’t know how much they’ll love microcurrent – this is a brililant add on. Jeunesse Microcurrent System uses a gentle square waveform, matching the innate electrical activity of the body. This waveform is in the form of a low-level current, which mimicks the body’s natural frequencies. Research has concluded that the higher the microcurrent values, the less beneficial the effect. Want to know more – CLICK HERE
Super charge your favorite facial and seal in you favorite skincare products with this self-heating brush-on treatment featuring medical-grade, therapeutic paraffin. Complete with apple stem cell technology in a Nourishment+ blend, infused with vitamins A, C, and E, Green and White Tea Extract antioxidants. This is a versatile client-exclusive spot application treatment with dripless brush. Want to know more – CLICK HERE
Not only is this the most convenient way to add paraffin to your treatments, it SMELLS amazing and leaves skin FEELING even better!
Treat your clients to a delicious Hand & Foot Masque during their treatment with this totally organic and sustainably manufactured masque. Shea Butter , Shea Oil ,Wild Blueberry, Organic Cranberry, Ester C (Vitamin C), Organic Rooibos all combine together to create a masque that will leave your clients hands and feet feeling velevety soft! Want to know more – CLICK HERE
If you haven’t experienced products from Dawn Lorraine yet, you are missing out on these award-winning organics!
Give a massage like never before. Add on a Bamboo-Fusion Facial Massage. Learn how to melt away your client’s facial tension using bamboo facial massage. Warm bamboo massage is a very versatile technique that can be applied as a luxurious Swedish style spa treatment or for deep tissue massage. The gentle heat from the bamboo increases circulation and softens muscle tissue and fascial restrictions. Want to know more – CLICK HERE.
The tools were created to be an extension of your hands and designed to easily replicate the movements and techniques we do with our hands, thumbs and forearms such as kneading, compression and rolling.
These are just the tip of the iceberg! There are tons of amazing options out there! Be creative, look at your current client base to see their needs. Look at your space to see what you can feasibly add to your treatment room, then look at what you feel comofortable doing based on your treatment philosophy. Then go to town. Make an add on menu and get your clients excited about the options that you have for them.
We’d like to thank Bamboo-Fusion, MedSpa Distributors, Dawn Lorraine Skincare, and Spa Revolutions for sponsoring this article.