There’s a movement in health and wellness experiencing demand like no other category – non-invasive, drug-free solutions that drive real results. Leading the pack is LED light therapy, also known as photobiomodulation.
November 2025 L+A Report
Devices That Drive Long-Term Results
We’re diving deeper into the role of device technology within those treatment plans. Because while home care keeps the daily rhythm going, devices are the accelerators—the catalysts that make visible, measurable progress possible.
Across the medical + spa skincare industry, professionals are blending advanced modalities like microneedling, lasers for hair removal, microcurrent, LED, and microchanneling into long-term strategies that are both corrective and preventive. These technologies are not meant for quick fixes; they’re the foundation of consistency—the cornerstone of skin fitness.
LED light therapy is one of the most versatile, evidence-based modalities in aesthetics and wellness today. It’s also one of the most cost-effective, high-ROI treatments you can offer. Despite this, many skin and healthcare practitioners who have already invested in light therapy struggle to maximize their ROI, and those considering an investment are often not sure where to start. Purchasing a professional-grade LED device is only one small piece of the puzzle that drives interest, results, client satisfaction, word-of-mouth, and long-term profit for practitioners.
Contributor’s Note: This is a long one, but might be the most important article you read this year. Read time: 12 mins
10 Proven Tips to Marketing Light Therapy Business Shine Brighter
1. Educate First: Turn Science into Story
Educating your clients builds trust and engagement. People are naturally curious about how things work but are always much more interested in what it’s going to do for them.
Instead of leading with wavelengths and mitochondrial ATP energy production, talk results – smoother, clearer skin, less pain, and faster healing and recovery. Starting with the client’s desired outcomes will always resonate best.
Once you framed the conversation around results and benefits, curious clients will want to know how it works. As an expert, this is your chance to articulate the underlying science or totally confuse your audience. Keep it simple, but credible. A good overview of LED light therapy might sound like this:
“LED light therapy uses specific wavelengths of light energy to stimulate the cells in your skin and tissue — literally giving them a boost of energy. That helps your body naturally repair, rejuvenate, and restore balance.”
More specifically, you can talk about how red light rebuilds collagen and elastin in the skin, blue light kills acne bacteria, or how red and near-infrared light energy reduce inflammation and increase circulation to bring more oxygen and nutrients to the cells that need it the most. Essentially, these are just a few of the ways that light energy facilitates your body’s internal ability to repair, rejuvenate, and thrive.
Key Takeaway
Clients want to know if light therapy will help them. The ability to confidently educate will build trust, open minds, and foster intrigue. Invite them to experience it for themselves. One free light therapy session is a unique, relaxing experience that goes beyond anything words can provide.
Contribution by Brian Gable
Brian Gable is the Chief Marketing Officer at BioPhotas, Inc., the makers of Celluma Light Therapy. With a background in digital strategy, brand development, and e-commerce growth, Brian leads global marketing initiatives that expand awareness and adoption of award-winning LED light therapy devices for aesthetics, wellness, pain management, & more. Learn more about Celluma. Read About Celluma on L+A.
2. Know Your Audience: Targeted Treatments by Client Goal
Who is your customer? Consider if they fit into more than one box and segment them according to their goals. Skin health alone takes many forms. And most people want to look AND feel better. Perhaps skincare is a primary goal, but chances are they may also suffer from knee pain, arthritis, hair loss, or are battling weight.
When you have a good sense of your customer segments, you can start to build core campaign messages and hooks around each clear goal and audience:
“Pain relief & faster recovery for the weekend warrior”
“Post-peel recovery for glow-seekers”
“Redefine your body, redefine your life.”
“Regrow lost hair, gain back your confidence”
The focus is on patient outcomes, not technology. These key customer goals and supporting hooks should serve as your compass to guide all your marketing efforts.
3. Showcase Results: Before-and-After Proof & Testimonials
For clinical results that are visual, your ultimate marketing tool is showcasing real before and after photos (and the stories behind them). Consistently capturing before and after photos from the application of light therapy will be the best return on investment you can make. This approach so simply and visually demonstrates the results all of us are looking for, bridging the emotional connection.
For non-visual results – like pain relief (where you might not actually see results) – your best tool is capturing consistent client testimonials. Frame these as stories of real people with real conditions and direct quotes of their journey of transformation. Bonus points for including emotional, personal imagery to enhance the message and make the human connection.
Before and After Pro Tips
This is both a technical and ethical matter, so you want to make sure you’re setup for success:
- Obtain written client permission for marketing purposes.
- Use consistent lighting and the same equipment.
- Measure for repeatable positioning, distance, and height.
- Keep clothing consistent.
- If necessary, obscure people’s identity with cropping or censor blocks.
- State the protocol, and if other modalities were used.
- Get a matching testimonial from the person.
- Practice makes perfect!
You don’t have to be a professional photographer to get great before and afters photos. Getting started is as easy as having a smartphone with a good camera, a $30 tripod, some consumer-grade lighting off Amazon, and a tape measure.
Key Takeaway
Think of before-and-after content as currency. The better and more prolific you get at producing and sharing A-grade before-and-after photos, the faster you are going to increase engagement, book more timeslots, boost repeat visits and grow your practice.
4. Package It for Profit: Create Irresistible Treatment Bundles
The reason LED light therapy has such a high ROI is it’s non-invasive, requires minimal product use, can be performed hands-free, and is easy to integrate into your workflow. And in most cases, you don’t even have to be in the room during treatment.
Price It Out
The first step is building a pricing strategy tailored to your audience, location, and offerings. Define a price for a one 30-minute treatment and consider monthly packages that tier the pricing based on volume. (e.g., “6 treatments for the price of 5”). Or include light therapy in a monthly skin maintenance program.
Pair With Other Services
This is a no-brainer: pair LED Light therapy with what you are already doing. It’s one of the easiest ways to increase bookings and profit per booking. This is because light therapy enhances the results for almost every treatment you already offer.
For skincare professionals, add light therapy to facials, peels, extractions, microneedling, microderm abrasion, scalp treatments, and more.
For integrative wellness clinics, light is one of the main pillars of foundational health on top of diet and exercise. Add light therapy to acupuncture, physical therapy, massage therapy, and outpatient surgery recovery for accelerated outcomes.
Examples:
- “Add-on Glow Boost ($50)”
- “Pain-Free Package – LED + Massage Therapy”
- “Post GLP1 skin tightening & contouring”
5. Educate Through Content and Be Consistent
Now that you’ve got your elevator pitch, core messaging, packages, and a gameplan for before and after photos, you’re ready to share helpful content that provides real value for your existing and potential clients.
Organic Social Media
Fish where the fish are. And the fish are on Instagram, Facebook, and TikTok. This can be overwhelming, so it’s ok to pick one channel to focus on at first. Start to build out a monthly content plan, with a starting goal to post 2 times a week.
Example post topics:
- 3 Reasons to Add Light Therapy to Your Skincare Routine
- Why light therapy is a core element of holistic health
- Light Therapy vs. Traditional Facials: What’s the Difference?
- Light Therapy + Microneedling – the Perfect Pair
- Arthritis got you down? How light therapy can lift you up.
- Post-surgery recovery benefits with LED light therapy
ProTips
Make sure you’re set up as a business account, not a personal account. That will give you access to collaborations, post analytics, and much more. Stay consistent.
Website and Blogs
Beyond your contact information and service offerings, think of your website as a place to capture leads by expanding your educational efforts through content marketing. This drives organic search traffic, showcases your expertise, and connects new prospects looking for solutions to your offerings. The content gives them a place to land and discover more.
Offer tips, debunk LED myths, give bite-sized “snackable” educational pieces, and showcase results regularly.
This demonstrates your expertise in light therapy and proficiency in providing effective treatments for each concern. This will keep your existing customers engaged and drive new, warm leads for your practice.
Key Takeaway
You don’t have to become a full-time content publisher to get results. For all content you create, make sure you leverage partners that provide you products and services and have abundant resources for content and imagery. Start small, set realistic goals, draft a living editorial calendar, and start building. Before you know it, you’ll be a pro educator with a fast-growing audience.
6. Amplify Your Reach: Digital Marketing and Paid Social
Digital marketing as paid advertising has become a mandatory marketing channel for any business to build awareness, find new customers, and grow. In your feeds, social media platforms like Meta and Google greatly favor serving ad content over organic content (you’ve probably noticed!). So, if you aim to get seen by the right eyeballs in your area, you’ll want to consider investing in some paid advertising.
Plus, now that you’ve built out the right light therapy offering, packages, and educational content, you’re primed to leverage all that hard work in testing some ad campaigns.
DIY or Ad Buyer for Hire?
Running your own Meta and Google Search campaigns can be overwhelming and costly. And if you’ve got a website to capture leads, tracking ROAS (Return on Ad Spend) is a technical and intimidating undertaking.
For the brave, both Meta and Google have excellent education and video resources for DIY marketers. Plus, running ad campaigns is a highly valuable skill if you can spend the time getting the hang of it. Most will be too invested in the day-to-day of running a practice, so in that case… invest your time in finding a good ad partner at the right price. Talented media buyers are worth their weight in gold, and can help you with strategic ad concepts, targeting the right audience, and the ability to launch and iterate quickly. This is typically a monthly cost, but if you are getting great results, it pays for itself and more.
When you’re ready to go, make sure you know how to measure ad performance, and start with a small daily budget. Become an expert in the numbers. You’ll know what works (and what doesn’t) and can adapt quickly to chase opportunities and cut bad performers. Before long, you’ll be generating more leads than you ever imagined, and all your friends will wonder how you did it.
Pro Tip
Use organic social media to test user engagement, reach, and interest. Then leverage the best organic post creative content as your “starter kit” for testing paid ads. Try a variety of formats including images, video reels, and carousel ads for social, and make sure you consult best practices for social ad creation (e.g., designing for “safe spaces” in stories and reels).
7. Leverage Email and SMS for Education and Upsells
Email isn’t dead. It’s the highest converting, lowest-cost channel for converting interest into sales throughout the year.
Find a good Email and SMS marketing service for building your subscriber list and sending campaigns. There are big platforms like Klaviyo and Attentive that have everything you need in one service offering (email, SMS, sign-up forms), and scale with your business. But you can also find inexpensive niche alternatives that do just email, just SMS, or forms separately. (e.g., SMS Bump)
Once you have the right platform, you need to get subscribers. Craft an offer, like a free first treatment or consultation in exchange for their email and phone number. You can use offer-based pop-forms on your website and social media profile pages to capture leads and consistently build your subscriber list.
You’re going to want to set up automated welcome emails for new subscribers and then run educational email campaigns on a regular basis (e.g., weekly or more). When you have an offer or special running, leverage both email and SMS to bring people back to your website for educational content or to take advantage of a new product or service offering.
The magic comes when you have everything working together across channels. Once you’ve got a great offer or educational content series on LED light therapy, create a post about it on social media, launch a new ad, and then send an email to draw people back to your website and drive more bookings. This is the power of cross-channel promotions.
8. Position Yourself as a Wellness Authority
Beyond bookings and online education, you can host events like “LED Demo Days,” free workshops, and webinars. Events will give you another avenue for marketing outreach and engaging directly with your audience in a live setting as well as further cement your position as an authority on light therapy.
Align with complimentary practices and partners. Connect with local chiropractors, fitness trainers, massage therapists, and estheticians for referrals and cross-promotions around LED light therapy. Partnering to create joint educational events on the multiple benefits of light therapy will provide valuable education for your clients, generate new leads, and benefit all practice owners by pooling each audience into one group. It could be a great way to draw new customers with regular events and showcase your passion for holistic wellness and beauty.
9. Capitalize on Seasonal & Lifestyle Marketing
Light therapy can be promoted year-round when positioned around the lifestyle and seasonal needs of your audience.
- Fall/Winter: “Repair post-summer skin damage and boost hydration.”
- Spring: “Spring back into action with enhanced mobility and flexibility.”
- Summer: “Sooth sun-exposed skin and protect yourself against UV with red light therapy”
- Year-Round Wellness: “Reduce stress, ease pain, and restore your inner balance with light therapy”
This approach helps you maintain steady interest by being timely, relevant, and tuned into the seasonal needs of your customers and their concerns.
10. Track What Works: Measure, Adjust, Repeat
As you invest your resources and capital into marketing efforts, maintain consistent KPI tracking: leads generated, cost-per-lead, sessions booked, revenue and profit per treatment, add-on conversions, and customer retention rate.
Use these insights on a monthly, quarterly, and annual basis to refine messaging and seasonal offers.
Practitioners who regularly track and iterate will outperform the competition by paying close attention to what client’s value most.
Light therapy is a holistic, whole-body solution offering many therapeutic benefits for you and your clients. Your customers want to look good and feel good. When marketed with confidence, creativity, and integrity, it can become the cornerstone of your practice.
Put your plan into action today – your business and your clients will thank you for it.