The Skin Standard is a five room esthetic practice that claims their #1 treatment offers their clients instant gratification! L+A is thrilled to share how one of our favorite brands is used at The Skin Standard. We know the L+A Community will love to discover why The Skin Standard chose this brand for their clinic.
Thanks to DMK International for sponsoring this content so that we can share The Skin Standardโs story with the L+A Community.
Meet DMK Featured Clinic – The Skin Standard
The Skin Standard is a three-time, DMK International Award-winning clinic. Owners Amanda Varley and Jessica Kueppers met on the first day of esthetics school in 2014, and although they had to immediately split up between the day and night classes, they somehow never lost their friendship. They both obtained their licenses in 2014.
After school, their careers took them in different directions. However, in 2017 they reconnected with a dream to build something bigger. They eventually left their “closet under the stairs” sized rooms in hair salons to open a three-room rental concept space. Quickly outgrowing that Northeast Minneapolis location, a rebrand, new space, and full build-out birthed their first storefront, The Skin Standard! Setting a standard for luxury, comfort, science, and results in skin care. This facility has five treatment rooms and one Advanced Practice Esthetician.
The Skin Standard Mission
L+A asked the partners to explain the treatment philosophy at The Skin Standard.
โOur mission at The Skin Standard has always been to provide top-level skin care with skin health and results as our top priority. DMK Enzyme Therapy is the foundation of all our care because of the rebuilding and homeostasis it provides. Our industry is heavy on abrasive treatments and lacks a balance of nourishment. We also provide a small enhancement menu of brow shaping/tints/lamination and lash lifts to complement our client’s natural glowing beauty.โ Jessica and Amanda
The Skin Standard Top 5 Treatments
We asked Jessica and Amanda to tell us about their most popular treatments. โDMK Enzyme Therapy is the bread and butter of our skin clinic, they are our top-performed treatments that fill the majority of our schedules.โ Jessica and Amanda
DMK Enzyme Therapy
BioRePeel
Glacial Rx Glide
DMK StemZyme
Dermaplane
Instant Transformation from DMK Internationalย
L+A asked The Skin Standard Team to tell us about the results that they have achieved using DMK International in their business.
โOur before and after images speak for themselves. Strengthened skin barrier, strengthened tissue, brighter, healthier-looking skin. We are able to treat a wide variety of severe skin conditions.
Alongside our support and communication with our clients, they are always excited by the instant transformation from enzyme therapy and how long after their treatment they still feel the result. Our clients are most blown away from the progressive change in their skin health and appearance over time.โ Jessica and Amanda
The Skin Standard Back Bar, Devices, and Retail
While DMK International is their lead back bar skincare brand, they also use Vivant and Hydrinity. The Skin Standard also leverages technology in their business. They use Glacial Rx, NeurotriS Microcurrent, Bt-micro Ultrasonic Skin Spatula, and the SkinPen.
L+A knows that Home Prescriptives are an integral part of DMK Skin Revision!ย We asked The Skin Standard to give us a list of their top DMK Home Prescriptives.ย The list is long!
โWeโve got a list of non-negotiables (i.e. Seba-E or Herbal Pigment Oil, Herb & Mineral Mist or Aminodine, Beta Gel, SPF.) Of course, we are respecting budgets but it’s very important for us to set realistic expectations and these non-negotiables are crucial in our skin revisions.
The Skin Standard carries Deep Pore Cleanser, Milk Cleanser, Enbioment Cleanser, Melanotechยฎ Drops, Pore Reduction Drops, Fibromax Cยฎ, Super Serum, Beta Gel, Direct Delivery Vitamin C, Red Vein, Seba-E, Herbal Pigment Oil, Herb & Mineral Mist, Wetter than Waterยฎ, Elevateยฎ, Pro Amino, and Biogen C.โ Jessica and Amanda
The Skin Standard on Why They Choose DMK International + DMK Training
We asked Jessica and Amanda to tell L+A why they chose DMK International; to share their feedback on training; and what theyโd say to a medical or spa skin care professional who is considering DMK International.
โDMKโs education on the formulations of their products is so much more extensive than just a list of ingredients. The transepidermal delivery of ingredients and how they stimulate cellular processes gives us such a better understanding of why we are prescribing certain products to certain clients.
We found DMK about 7 years ago on Instagram by chance catching a single story highlighting The Skin Fairy in Australia. We followed DMK for a few years after that and finally made contact with our representative in the States. The initial training from DMK International was eye-opening, empowering, motivating, and amazing. We both left with a fiery new passion for our industry. I remember having a conversation on the way home from Chicago about how much we had learned, and how we have never been educated on the skin or protocol in that way. This is how education should have been in school.
We would strongly suggest it to anyone who is interested. The investment is beyond worth the training and education you will receive to treat your clients at the level youโve always wanted to.โ Jessica And Amanda