Get Ready to Create, Connect, and Be Seen—American Spa + IECSC Are Looking for You!
đź“Ł Calling all beauty, spa, and wellness content creators!
If you’ve been dreaming of rubbing elbows with industry leaders while getting VIP access to the hottest skincare and aesthetic events in the country—this is your moment.
The International Esthetics, Cosmetics & Spa Conference (IECSC) and International Beauty Show (IBS) have officially announced an open call for their exclusive Content Creator Program, and the industry is buzzing!
May 2025 L+A Report
Why Feminine Health Matters to Medical + Spa Aesthetic Professionals
For decades, menopause was spoken about in hushed tones—if at all. Referred to simply as “the change,” it often carried a vague, almost mysterious connotation. We grew up hearing about hot flashes on sitcoms, where menopause was portrayed as a punchline or a dreaded life event. I can still remember episodes where characters treated it like the end of youth, the end of beauty, or even the end of relevance.
But things are changing.
Thanks to mainstream advocates—yes, even Oprah—the conversation around menopause and feminine health is shifting into the spotlight. We’re finally seeing more open, honest discussions about how hormonal transitions impact the entire body, not just fertility.
Here’s What’s On the Table for Selected Creators:
- 🎟️ 3-Day VIP Show Pass
- 🗞️ Press Room Access
- 📸 Content featured on American Spa, American Salon, and other major media partners
Whether you’re a seasoned esthetician with a knack for reels, or a rising skincare star building a loyal following—this is your chance to create content from inside the action at some of the biggest wellness and aesthetics shows of the year.
“This program is a game-changer for creators who want to grow their visibility while spotlighting the trends, tech, and talent shaping the future of spa + wellness,” says American Spa.
How to Apply
Applications are now open, and you can find the details and apply at the official link:
👉 Apply for the IECSC Content Creator Program
But don’t wait—spots are limited, and this opportunity is bound to book up faster than a Saturday spa menu.
Why It Matters
With content creation driving education, brand visibility, and community engagement in the beauty and aesthetics space, IECSC and IBS are setting the gold standard by embracing creators as an essential part of the professional conversation.
Expect to see next-gen skincare pros, device devotees, wellness gurus, and tech-savvy esties taking the stage (and your feed) with behind-the-scenes stories, exclusive interviews, product demos, and show-floor hot takes.
Stay tuned—L+A will be watching to see which creators shine bright on the trade show floor!