Who doesn’t love a two-for-one special?  BOGO—buy one get one free—is a great deal! Well, Instagram users now get a two-fer: two platforms in one app! First, there is the traditional Instagram Feed, where images permanently remain on the platform. These are posts on which users can comment and like. 

Then, in 2016, Instagram provided users with another option for sharing content: Instagram Stories. This content lasts for 24 hours and has many creative possibilities, which adds to the allure of this fast growing feature. Instagram Stories were slow to catch on, but in 2018, the feature began to explode with popularity.

Want to maximize your Instagram Stories? Read the full article in American Spa Magazine.