L+A is proud to have Lira Clinical as a Diamond Sponsor—a partnership that continues to thrive after four incredible years of collaboration. As a brand dedicated to clinical skincare education, Lira Clinical consistently delivers groundbreaking product innovation and elite professional development. From featured product coverage to immersive, hands-on events, the Lira team brings world-class expertise to estheticians and medical skincare professionals alike. And in 2025, they’ve raised the bar once again with the official launch of Purely Clinical 2.0 in San Francisco on March 31st. Now on to the next stop on the Purely Clinical 2.0 tour – New Orleans.
A Global Tour of Education + Innovation
We’ve had the pleasure of attending Purely Clinical events over the past few years in Trinidad + Tobago, San Francisco, Chicago and Denver, and we’re here to tell you: these are not your average skincare trainings. At every event, we learned something new—something actionable—that we could bring back and apply immediately. That’s the power of Lira Clinical’s clinical skincare education program.
Thanks to Lira Clinical for sponsoring this content so that we can provide the L+A Community with all of the details on their clinical skincare education at Purely Clinical 2.0.
Meet the Powerhouse Behind the Brand
What sets these events apart is the direct access to the four founding professionals of Lira Clinical: Metaxia, Brenda, Francine, and Anna. Their decades of expertise shine on stage and in conversation, making every attendee feel empowered and informed.
Brenda, RN and med spa owner, is the Queen of Implementation. She breaks down exactly how to integrate Lira Clinical into spa or medical protocols with ease and effectiveness.
Metaxia, known as the Queen of Peels, delivers a masterclass on chemical peels that will change how you see peel technology forever.
Francine, the Ingredient Queen, brings science to life with her deep dives into the power and purpose of skincare ingredients—you’ll be amazed at what you didn’t know.
Anna, the Queen of Coordination, helps bring Lira’s clinical expertise to life through her leadership in operations, manufacturing, production, and inventory oversight.
Purely Clinical 2.0: Upgrade Your Clinical
Lira Clinical officially kicked off Purely Clinical 2.0 on Monday, March 31 in San Francisco, and the event was packed with eager estheticians and medical professionals ready to level up.
This upgraded symposium is designed to elevate your skills with science-backed, measurable protocols, boost client retention through targeted face and body treatments, and maximize profitability by integrating a strategic blend of clinical protocols and curated home care.
Next Stop: New Orleans Purely Clinical 2.0!
Join the Lira Clinical team in New Orleans for Purely Clinical 2.0 and experience next-level skincare education. This event is designed for medical and spa skincare professionals who are ready to expand their skill set, grow their ingredient knowledge, and elevate their clinical offerings. Gain the tools and insights you need to deliver real results and grow a thriving esthetics practice.
Hotel Monteleone, 214 Royal Street, New Orleans, LA
Monday, April 28 · 8:00 AM – 5:30 PM CDT
$350 investment in your future.
Attendees Receive a Seriously Impressive Lineup of Tools and Gifts
- The all-new HEALTH Recovery Balm
- Protocolpedia: an essential handbook packed with Lira’s latest clinical protocols
- Clinical Manual (2nd Edition)
- Smart Peels™ Multi-Pack
- VIP Access Badge for full-day access, meals, and networking
- And a major surprise at the end of each event!
Introducing the New HEALTH Recovery Balm
At the San Francisco event, Lira Clinical also unveiled the reformulated HEALTH Recovery Balm—launching officially on April 14. This upgraded formula is a universal first aid gel offering next-level skin repair and protection, particularly for post-resurfacing treatments.
Why It’s a Must-Have:
- Advanced Healing Peptide Delivery System: Featuring Myristoyl Tetrapeptide-13 to speed skin recovery
- Stabilized Vitamin C (Ascorbyl Glucoside) for photodamage protection
- Niacinamide and Ceramides to restore the barrier and brighten skin
- Topical Probiotic (Lactococcus Ferment Lysate) for stronger, healthier skin
- Beta Glucan, Green Tea Extract, and Squalane to soothe, calm, and hydrate compromised skin
Whether you’re treating hypersensitive clients, performing post-resurfacing care, or need a reliable barrier balm—this product delivers.
Purely Clinical 2.0 is more than an event—it’s an opportunity to align your practice with the future of esthetics. Come for the knowledge, stay for the connections, and leave empowered with tools that deliver results.