A Registered Nurse’s Guide to the Modern Man’s Approach to Aging
When it comes to aesthetic treatments, men are no longer sitting on the sidelines. But while more male clients are stepping into treatment rooms, the way they approach aging and injectables looks very different from the traditional female patient journey.
June 2025 L+A Report
The Modern Man’s Guide to Medical + Spa Aesthetics
Let’s just say it—men want to look hot. Period. They’re not confused. They’re not timid. They’re not “warming up to the idea.” They’re here, they’re booking treatments, and they want results. If you want more male clients, here’s a guide to getting my guys on your treatment table.
It’s 2025, and guys are part of the same ultra-visual society as everyone else. They see themselves on Zoom calls, on IG Stories, in gym selfies, on dating apps. They know what they want to improve—and they don’t need a permission slip or a pep talk to book a facial, laser treatment, or neurotoxin.
So let’s stop making men’s aesthetics feel like a special event or a delicate subject. It’s not. If your marketing is still trying to “make men feel comfortable,” maybe check in on your comfort level with it. Because here’s the truth: Men don’t need coddling. They need results, just like every other client.
Many male clients want results, but they want them to be nearly invisible. They’re less interested in a “done” look and more focused on maintaining strength, structure, and a sense of vitality. In practice, this often means strategic treatment plans that prioritize the forehead, jawline, and chin – key areas that influence how masculine or youthful a face appears.
Unlike many female clients who start preventative treatments earlier, men often wait until they start noticing deeper lines or more significant volume changes. At that point, they’re usually looking for solutions that are effective, low-maintenance, and natural-looking. This is where providers can make a real impact, not just by offering treatments, but by adjusting how they talk about them.
Contribution by Karla Pelaez-Barrick
Karla Pelaez-Barrick is an aesthetic nurse and licensed cosmetologist with over 20 years of experience in advanced skincare, education, and professional development. She specializes in treatment planning, barrier repair, and supporting skin through hormonal transitions.
Language Matters
Phrases like “enhancing definition,” “preserving facial structure,” or “looking well-rested” often resonate more with men than “anti-aging” or “refreshing” the face. Keeping the consultation focused on goals like career presence, athletic appearance, or simply looking less tired can help open the door to a more comfortable and confident conversation.
Treatment Planning Matters
Well-placed doses of neurotoxin in the forehead, glabella, or crow’s feet can refresh a tired or tense appearance without softening masculine features. Biostimulators like Sculptra® or Radiesse® are ideal for rebuilding support and improving overall facial structure in a way that looks natural and gradual. When sharper definition is needed, such as contouring the chin, jawline, or specific areas, hyaluronic acid (HA) fillers can be used strategically to fine-tune the result without overfilling or feminizing the face. Light resurfacing treatments, like chemical peels or microneedling, can also support skin quality without adding complexity to the plan.
Trust Matters
Ultimately, male clients tend to be fiercely loyal once they find someone who gets them. If you can meet them with honest conversations, realistic plans, and results that match their lifestyle, you’re likely to have a client who sticks with you for years and who refers others.
The bottom line: The modern man doesn’t just want to look younger – he wants to look like the best version of himself. As aesthetic professionals, it’s our job to help him get there, with strategies that respect his goals, his time, and his individuality.