At L+A, our mission is to keep the professional medical + spa skincare community ahead of the curve with the latest industry news. That’s why we’re sharing this important update directly from IECSC + IBS, who have officially rebranded as Be+Well | Beauty + Wellness Show. This rebrand marks an exciting new chapter for one of the industry’s most influential events, and we want to make sure our community is the first to know. Below, you’ll find the full announcement email and video straight from Be+Well so you can see what’s ahead for the future of beauty and wellness.
For many professionals, these landmark events are simply known by the cities that host them—“I’m going to the New York Show,” or “See you at the Las Vegas Show.” With the rebrand, those familiar destinations remain the same: New York, Las Vegas, and Florida are now home to the Be+Well | Beauty + Wellness Shows. Formerly recognized as IECSC and IBS, these city-based gatherings continue to be the cornerstone of education, connection, and innovation in our industry—just with a fresh new identity that better reflects the full spectrum of beauty and wellness.
The September 18, 2025 Email From Be+Well | Beauty + Wellness Shows
The trusted brands where you’ve elevated your craft, found your favorite brands and tools, and built the supplier relationships that powered your success are evolving into one revolutionary experience.
Meet Be+Well | Beauty and Wellness Show – the new brand uniting the International Beauty Show (IBS) and the International Esthetics, Cosmetics & Spa Conference (IECSC) to create the most comprehensive beauty and wellness experience the industry has ever seen.
Check Out Our New Video
We know you’ve built relationships, discovered trends, and advanced your career at our events. That legacy continues, amplified by the power of one event.
Be+Well | Beauty and Wellness Show brings together masters from across the beauty, spa, and wellness industries because excellence recognizes excellence, regardless of the craft. This is where boundaries disappear and possibilities multiply.
Get ready for 2026, because we are coming to a city near you:
- Be+Well | Beauty and Wellness Show, New York, March 8-10, 2026
- Be+Well | Beauty and Wellness Show, Las Vegas, June 21-23, 2026
- Be+Well | Beauty and Wellness Show, Florida, August 23-24, 2026
Come along with us on our new journey. Check out our family of brands at BeWellMediaandEvents.com